Growth Marketing Manager

About The Company

MyDentist is the UK’s leading provider of affordable dental care, committed to delivering high-quality dental services across the nation. With over 500 practices nationwide and supporting more than 4 million patients, MyDentist has established itself as a trusted name in dental health. The company prides itself on its innovative approach to dentistry, focusing on patient-centric care, accessibility, and affordability. As part of its growth strategy, MyDentist continuously expands its network through new practice launches, mergers, and relocations, ensuring that more communities have access to excellent dental services. The organization fosters a culture of professionalism, inclusivity, and continuous improvement, making it an ideal place for driven individuals to develop their careers in healthcare marketing and management.

About The Role

The Growth Practice Marketing Manager at MyDentist is a pivotal role within the Marketing Team based at our Support Centre in Greater Manchester (M26 1GG). This full-time, permanent position offers a unique opportunity to lead end-to-end marketing activities for new practice openings, mergers, and relocations. The successful candidate will be responsible for ensuring each launch is meticulously planned, executed, and positioned for success from day one. Working in a hybrid environment, the role combines the flexibility of remote work with the collaborative benefits of being in the office. You will be part of a supportive and experienced team that values innovation, strategic thinking, and results-driven marketing. This role is essential in supporting the company’s growth ambitions and enhancing the patient experience across the UK.

Qualifications

The ideal candidate will possess proven experience in leading marketing initiatives for launches, rollouts, or multi-site programs, preferably within healthcare, retail, or consumer services sectors. Strong forecasting, planning, and stakeholder management skills are essential. Experience with CRM tools such as HubSpot is advantageous but not mandatory, as training can be provided. A background in developing tailored marketing strategies, coordinating cross-channel campaigns, and managing budgets is highly desirable. The candidate should demonstrate excellent communication skills, the ability to work collaboratively with diverse teams, and a proactive approach to problem-solving. A degree in Marketing, Business Administration, or a related field is preferred, but relevant experience and a track record of successful project delivery are equally valued.

Responsibilities

As a Growth Practice Marketing Manager, your core responsibilities will include taking full ownership of marketing activities for new, merged, and relocated practices, ensuring smooth and successful launches. You will develop comprehensive launch plans aligned with the company’s commercial objectives, managing timelines and dependencies across multiple departments including Facilities, Operations, Finance, and Clinical teams. Forecasting and demand planning will be critical in supporting launch performance and patient acquisition targets. You will coordinate marketing efforts across various channels such as CRM, Paid Media, SEO, Content, and local marketing initiatives to maximize visibility and engagement. Monitoring launch performance, identifying potential risks, and adjusting strategies accordingly will be vital to maintaining momentum and achieving set goals. Additionally, you will work towards embedding scalable marketing practices across the practice network, leveraging tools like CRM systems to enhance workflows and lead management. Ensuring all activities are delivered on time, within budget, and aligned with brand standards will be a key focus, contributing to the overall growth and success of the company.

Benefits

MyDentist offers a competitive salary package complemented by a range of benefits designed to support your wellbeing and professional growth. You will start with 25 days of holiday, which increases to 30 days with service, plus bank holidays. The company provides health and wellbeing benefits, including access to a virtual GP service and an Employee Assistance Programme with free counselling sessions. Employees can enjoy discounts at cinemas, retail outlets, restaurants, and coffee chains, enhancing work-life balance and leisure activities. Recognition schemes such as Support Centre Heroes and service awards celebrate individual and team achievements, fostering a motivating and appreciative work environment. The organization also encourages career development through ongoing training and opportunities for advancement, making it an excellent place to build a fulfilling career in healthcare marketing.

Equal Opportunity

MyDentist is an equal opportunity employer committed to fostering an inclusive and diverse workplace. We welcome applications from individuals of all backgrounds, regardless of race, gender, age, disability, sexual orientation, or other protected characteristics. We believe that diverse teams drive innovation and excellence, and we are dedicated to providing a supportive environment where everyone can thrive and contribute to our shared success. All employment decisions are made based on merit, qualifications, and business needs, ensuring a fair and respectful hiring process for all candidates.