Brand Manager

Agency Brands is a leading natural products brand management & sales agency, representing the most exciting and innovative brands in Canadian CPG. We are a mission-driven team fueled by the desire to transform the retail landscape and expand the shelf space of healthier, cleaner, sustainable products. Join us on our journey of spreading good food and good vibes while impacting the world around us in a positive way.

The Opportunity:

We are seeking a positive, passionate, and detail-oriented Brand Manager. The Brand Manager role is part of the Brand Team contributing to the continued growth of Agency Brands by providing leadership and strategy to existing clients, support with identifying new clients and contributing to continuous improvement of the Brand Teams services, success and effectiveness. This is a cross-functional role that requires excellent relationship building skills, written and verbal presentation skills, and project management skills.

This is a full time, permanent, home office-based position.

The best of the best Brand Manager is:

·      Creative – you see problems as challenges and immediately brainstorm solutions. You’re not afraid to think outside of the box.

·      Teachable – you’re a passionate learner. You absorb new information, synthesize it and are excited to put it into action.

·      Exceptional communicator – you understand that your brands and team need to feel heard before they’re ready to hear suggestions.

·      Driven – you don’t leave success to chance. You’re the person who makes that extra phone call, sends one last email, goes to a consumer show, and visits a store so brands and the team see you care through your actions.

·      Collaborative – you understand that retail excellence requires teamwork and you aren’t afraid to roll up your sleeves to drive cooperation and consensus across various departments, internal and external.

Primary Duties:

· Brand Leadership: Define, translate and implement brand vision, and align all stakeholders behind the growth plan to maintain passion, energy & focus.

• Brand Strategy & Planning: Develop brand & portfolio strategy (within context of the brand and Agency’s strategy and objectives).
• Brand Communication: Implement trainings, develop tools, and communication with brands for sales and marketing.
• Brand Activation: Develop & guide promotional activities, define strategies and concepts, and transform them into initiatives.
• Data Analysis: Analyze and present sales insights monthly to guide brand strategy and ensure performance targets are exceeded.
• Business Acumen: Read, navigate, and understand the cost of bringing a product to market (forecasting, trade spend, retail CODB) and support brands to make the best decisions for their growth and success. Leverage business insights and analytics across brands to gain alignment on business decisions. Make recommendations on improving resources, processes and SOPs.
• Build and maintain strong relationships with Sales Team to maximize promotional programs impact and sales initiatives.

·      Maintain awareness of industry trends, competitors, competitive product lines, current retail environment and available promotional and marketing programs.

The Candidate:

Education and Experience

• 5+ years’ experience working in food and beverage consumer-packaged goods (retail, distribution, manufacturing).
• 3+ years in a brand, key account or retail management role.
• Exhibits a deep understanding of and experience with data (manufacturer, distributor, Neilsen, IRI, SPINS, etc.) to effectively measure business performance and drive actions
• Experience leading and influencing cross-functional teams to successfully launch brands and products preferred.
• Ability to lead with confidence, gain consensus and guide others.

Skills and Abilities

·      Communicate in an honest, transparent, and authentic way.

·      Take ownership and responsibility for your actions, behaviors, and contributions.

·      Show strong self-management and work autonomously within a group/team environment.

·      Successfully pivot through changing priorities

·      Maintain a high level of organization and detail

·      Demonstrate a sound understanding of financial fundamentals

·      Strong working knowledge of Microsoft Office Suite

·      Driver’s license in good standing with good driving record

In addition to an excellent company culture working with a passionate team of industry professionals that truly walk the talk—and a flexible schedule—Agency offers milage, phone and internet as well as excellent extended health benefits, Health & Wellness Spending Account, and Wellness days.

Submission:

Please send resume with cover letter to cultivatechange@agencybrands.ca. We thank everyone for their interest but only those being considered will be contacted. Visit us at www.agencybrands.ca to learn more!