We’re hiring a Consumer Marketing Lead to grow the direct-to-consumer arm of Agata Global Tech — a platform helping consumers make informed financial decisions and connecting them with licensed professionals when ready.

This is a high-impact role focused on scaling qualified lead generation while building a trusted, education-driven digital journey for consumers. The role also serves as a key bridge between the consumer experience and the agent experience — ensuring both sides are aligned through the platform.

Responsibilities:

Lead the B2C growth strategy across paid search, SEO, social, display, and other digital channels
Conduct customer research using both ethnographic interviews and quantitative analysis to inform messaging, content, and journey design
Design and manage the end-to-end digital customer journey — from education, through lead submission, all the way to annuity purchase (in coordination with agents)
Build alignment between the consumer journey and the agent workflow on the platform
Develop and manage content strategy — educational articles, landing pages, and conversion-optimized assets
Track and optimize funnel performance (CTR, CVR, CPL, CAC, lead quality)
Implement lead scoring models to assess and improve lead quality for agents
Test and iterate on messaging, targeting, and funnel structure through A/B testing
Work cross-functionally with Product, Sales, and Compliance to align journeys and ensure consistency

Qualification:

5–8 years in B2C marketing, preferably in fintech, insurtech, or other regulated, high-consideration products
Proven track record in designing and optimizing education-first digital funnels with measurable sales outcomes
Strong command of performance marketing, conversion rate optimization, and marketing analytics
Experience planning and executing qualitative (e.g. interviews) and quantitative research to uncover consumer needs and decision drivers
Experience developing content strategies that build trust and drive consumer action
Familiarity with agent or advisor sales workflows and ability to bridge front-end and back-end journeys
Data-driven mindset; hands-on with tools like Google Ads, Meta, Posthog, Google Analytics, CRMs, etc.
Self-starter, highly collaborative, thrives in fast-moving, early-stage environments