Creative Strategist (Direct Response & Performance Marketing)

Afina is an 8-figure DTC wellness brand and the #1 selling filtered showerhead brand on Amazon.

We’re scaling aggressively across Meta, TikTok, Amazon, retail, and subscription—and we’re looking for elite Creative Strategists who know how to build ads that scale.

We’re not looking for “brand marketers.”

We’re looking for operators who understand:

• Direct response
• Consumer psychology
• Performance creative
• Hooks that sell
• Creative that drives revenue

If you want a slow corporate job with layers of approvals and endless meetings, this is not for you.

If you live and breathe direct response, creative strategy, and performance marketing, keep reading.

Great opportunity: Salary + performance bonuses with no cap!

The Mission

Help us scale our creative engine to the next level.

Your job is to create winning ad concepts, identify scalable angles, improve performance across Meta & TikTok, and help us aggressively scale customer acquisition.

You’ll work directly with founders, media buyers, editors, and creators to develop high-performing creatives that drive real revenue.

We move fast, test aggressively, and care about results.

What You’ll Actually Do

• Research competitors, customer psychology, reviews, Reddit, TikTok trends, and market angles
• Develop high-converting hooks, concepts, offers, scripts, and creative strategies
• Write direct-response scripts, ad briefs, hooks, CTAs, and VSL structures
• Work directly with editors and creators to bring concepts to life
• Analyze performance metrics like ROAS, CPA, CTR, hook rate, hold rate, thumb-stop ratio, and conversion rate
• Build systems for creative learnings, testing, and iteration
• Launch large volumes of creative testing every week
• Use AI tools to improve ideation, scripting, workflows, and production speed

What Success Looks Like

• Push ad spend past $50k per day
• More winning creatives every week
• Lower CPA and higher ROAS
• New scalable hooks, audiences, and angles
• Better creative testing systems
• Helping scale Afina into a dominant category-defining brand

The Mindset We Want

• This is not a clock-in / clock-out job
• We want ambitious people who are obsessed with winning
• You should genuinely love advertising, performance creative, and consumer psychology
• You move fast, think fast, and execute without handholding
• You thrive in high-performance environments
• You care about results, not excuses
• You take ownership

What We’re Looking For

Must-Haves

• Deep understanding of Meta & TikTok direct-response ads
• Strong copywriting and scripting skills
• Ability to develop hooks, concepts, and creative angles that convert
• Strong understanding of paid social performance metrics
• Experience working with editors, creators, and UGC talent
• Experience using AI tools for creative ideation, scripting, research, or production
• Strong bias toward execution and speed

Bonus Points

• Experience scaling 7-figure or 8-figure brands
• Experience with wellness, beauty, skincare, or consumer brands
• Familiarity with Motion, Triple Whale, Northbeam, Frame.io, or similar tools
• Experience sourcing or directing UGC creators
• Understanding of landing pages and conversion optimization
• Experience managing creative teams or freelancers

What You’ll Be Measured On

• Winning creatives
• Creative testing output
• ROAS and CPA improvements
• Hook rates and CTR improvements
• Speed of iteration
• Contribution to scaling ad spend and revenue

Why Join Afina?

• Competitive compensation, uncapped performance bonuses, and equity upside
• Join one of the fastest-growing brands in e-commerce
• High ownership and direct impact on company growth
• Fully remote and flexible
• Fast-paced startup culture with zero bureaucracy
• Work with a hungry team focused on building a category-defining brand

If you know how to create winning ads, spot trends early, and build creatives that scale revenue aggressively, we want to talk to you.