Marketing Specialist (Healthcare/ Clinic)

Job Title: Marketing Specialist (Remote)

Location: Rochester, MN 55902 (Remote)

Duration: 12 Months contract

Schedule: M-F

Position Overview

• The Marketing Specialist will provide strategic marketing consultation and guidance to various clients. The Specialist will partner with the Marketing Manager and/or Director to build marketing plans, as well as drive, implement, monitor, and measure results of marketing activities to advance the mission, strategic plan and business objectives. The Specialist will be involved in the strategic evaluation and tactical execution of marketing activities, which may include advertising, collateral development, digital marketing, content creation/assessment, and event management/sponsorship. The specialist demonstrates a strong understanding of marketing, critical thinking, and strategic counseling. May involve competitive landscape assessments and recommendations. Represents internally and externally. Demonstrates project management skills and the ability to manage projects through the entire project life cycle. Proactively seeks opportunities to build and improve positive relationships with colleagues, leaders, and experts. Understands and acts independently to drive functional strategies forward to advance the mission, strategic plan and business goals. Builds credibility with peers and internal stakeholders. Assesses opportunities for improvements and demonstrates willingness and ability to adapt to change.
• Qualifications Required:
• A bachelor's degree with strong academic performance in a related field, which may include liberal arts, business, marketing, healthcare, or similar field, plus 3 years professional experience in a relevant field.
• Broad-based knowledge of marketing strategies.
• Requires strong leadership, problem solving, critical thinking, active listening, quantitative skills, persuasive oral and written communication skills, project management, presentation skills, and interpersonal skills.
• Proven execution ability, including digital marketing experience preferred.
• Must be able to work effectively in a consensus-style and collaborative environment that expects and promotes teamwork.

Must be comfortable in a fast-paced and changing environment.

• Must possess the ability to inspire trust and confidence and maintain a high degree of professionalism and confidentiality.
• Must be able to work independently and collaboratively to prioritize and drive forward multiple projects.
• Must possess high personal motivation supporting a strong work ethic, flexibility, and creativity.
• May require experience with marketing automation, understanding data, surfacing trends, and working with digital and advertising channels.
• Has a positive influence on others. Position requires occasional travel and the flexibility to work weekends and evenings as necessary.
• Strong writing and editing skills
• Experience contributing to and/or managing a content library

Preferred Experience:

• Experience with proposal development and RFP responses.
• Experience with an RFP-specific content management system, like Responsive.
• Experience in Workfront.
• Healthcare marketing experience.