Sr Marketing Technology Analyst

Design and deploy marketing technology resources to optimize automated marketing campaigns, material distribution, agency/vendor management, platform use, and tracking, reporting and analytics.

Responsibilities

• Use expertise in marketing technology software and platforms to improve the user experience, reporting and distribution.
• Conduct business process analysis and needs assessment to align Marketing solutions with business initiatives.
• Serve as a senior liaison across business groups to create documentation for business and system requirements.
• Work on project teams to develop or modify complex processes and/or systems.
• Identify trends/issues and performance gaps.
• Gather feedback from stakeholders and provide discussion forums to improve the user experience.
• Maintain thorough knowledge of platforms, tools and processes.

Qualifications

• Bachelor's degree in information technology, marketing or relevant field, or equivalent experience
• Five years of experience developing technical solutions
• Thorough understanding of marketing technology software or platforms (e.g., Salesforce, Google Analytics, Adobe, Google Cloud Platform, CRM and Marketing Cloud)
• Knowledge of project management methodologies
• Analytical and problem-solving skills
• Excellent written and oral communication and relationship building skills
• Ability to manage multiple priorities and meet deadlines

Preferred Qualifications

• Financial services experience (e.g. Retirement, Employee Benefits, Life Insurance, Investments)

Working Conditions

• Remote

The Salary for this position generally ranges between $78,000-83,000 annually. Please note that the salary range is a good faith estimate for this position and actual starting pay is determined by several factors including qualifications, experience, geography, work location designation (in-office, hybrid, remote) and operational needs. Salary may vary above and below the stated amounts, as permitted by applicable law.

Additionally, this position is typically eligible for an Annual Bonus based on the Company Bonus Plan/Individual Performance and is at the Company’s discretion.

This job description is not a contract of employment nor for any specific job responsibilities. The Company may change, add to, remove, or revoke the terms of this job description at its discretion. Managers may assign other duties and responsibilities as needed. In the event an employee or applicant requests or requires an accommodation to perform job functions, the applicable HR Business Partner should be contacted to evaluate the accommodation request

Int Data Visualization Analyst

Job Summary

Partner with internal business groups to create and automate/execute data, reporting and analytics marketing initiatives that support company strategy and objectives. Create, update, and maintain Tableau, GDS and GA marketing dashboards.

Responsibilities

Develop, maintain and manage advanced reporting, analytics, dashboards and other BI solutions.

Perform and document data analysis, data validation, and data mapping/design.

Process, cleanse, and verify the integrity of marketing data used for analysis and dashboards.

Maintain current marketing campaign dashboards with the ability to produce ad hoc dashboards as needed.

Understand email/social/digital marketing initiatives including, but not limited to. segmentation, QA/testing, and campaign analysis.

Work with internal teams to identify and review campaign performance KPIs; provide feedback and recommend solutions for improvements.

Work with multiple, complex data sources to transform, improve, and integrate based on business needs and requirements.

Utilize Salesforce.com CRM/Marketing Cloud/Google Analytics 360/ social data in dashboards for full multi-channel view of marketing performance and outcomes.

Provide results on testing of digital marketing optimization strategies for continued performance improvement.

Present findings and recommendations to managers and leaders.

Stay current on trends and best practices in the data and analytics space.

Manage multiple projects in a deadline driven environment.

Qualifications

Bachelor's degree in information technology, marketing or relevant field, or equivalent experience

Two years of experience in digital marketing, preferably in reporting and analytics/visualization

Working knowledge of HTML

Familiarity with CAN-SPAM laws

Creative and strategic thinking ability

Attention to detail

Ability to multi-task and quickly adapt to changes in priorities

Self-motivated with the ability to work independently and collaboratively

Proficiency using MS Office applications

Preferred Qualifications

Experience with Google products (e.g. Google Analytics 360, Google Tag Manager, Google Data Studio)

Solid understanding of SQL, rational databases, and normalization

Proficiency in use of query and reporting analysis tools

Competency in Excel (macros, pivot tables, etc.)

Ability to create audience segmentation, custom reports, and custom dashboards

Extensive experience developing, maintaining and managing Tableau driven dashboards and analytics, and working knowledge of Tableau administration/architecture

Proficiency using Tableau or other BI applications

Experience with Adobe Create Suite

Working Conditions

Office or hybrid office/remote environment

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