Content Marketing Manager (Sports & iGaming Focus)
π Remote | Full-Time
π’ Advision Development
π’ About Us
Advision Development is a product-focused development and marketing agency founded in 2006. What started as a small group of tech enthusiasts has grown into a 50-person operation building, scaling, and marketing high-impact digital platforms in the odds gaming industry.
We donβt just build productsβwe build outcomes. Our team thrives on taking ownership of performance, delivering results through collaboration, autonomy, and a deep understanding of user needs.
π― The Role
Weβre looking for a strategic and sports-savvy Content Marketing Manager to lead editorial initiatives that boost traffic, deepen user engagement, and align with product marketing goals.
You will own the weekly sports calendar, manage tentpole event content (think: Super Bowl, March Madness), and develop authority-building content that earns links and trust.
π Key Responsibilities
- Own and maintain a weekly sports calendar tied to key traffic and conversion windows
- Plan and execute tentpole content campaigns around major sports events (e.g., NFL Kickoff, Super Bowl)
- Develop editorial methodologies and rankings for the content ecosystem
- Create and manage news and feature content designed for link building and authority generation
- Support product marketing and aligning editorial campaigns with launch calendars, paid efforts, and retargeting strategies
π What We Value
- Mission Alignment β You understand our product and performance goals
- Execution-First β You act on insights that move the needle
- Self-Starter Energy β You take initiative and drive your content roadmap
- Collaboration β You partner across disciplines to elevate the final output
- User Obsession β You see content through the eyes of the bettor and reader
- Problem Solving β You try and test before escalating; you come with solutions
- Candor & Clarity β You give and receive feedback thoughtfully and clearly
- Competitive Drive β You thrive on outperforming benchmarks
β
Qualifications
- 5+ years in content marketing, preferably in sports, media, product marketing, or affiliate publishing
- Strong instincts in editorial strategy, content planning, and campaign execution
- Proven ability to generate backlinks and SEO traction through strategic content
- Experience in product marketing collaboration, including support for paid, retargeting, user testing, etc.
- Familiarity with sports betting and/or iGaming markets (a strong plus)
- Skilled in remote, cross-functional teamwork
- Fluency with reporting frameworks and marketing tech stacks
π Why Join Us
- π Remote-first culture with flexible working hours
- π Impactful role in a scaling digital agency powering leading sports betting platforms
- π
12 days PTO annually (accrued monthly)
- π‘ A collaborative, performance-oriented team where your ideas shape strategy
π© Ready to Apply?
If you're passionate about performance content and SEO strategy in the sports/iGaming space, we'd love to hear from you.