Performance Marketing manger

Company Description AdVerb Communications is a full-service digital agency that delivers impactful creative solutions for brands across industries and sizes. The team specializes in compelling content creation and high-quality video production to help clients tell their stories in engaging, memorable ways. With deep expertise in social media management and digital advertising on platforms such as Google and Meta, the agency focuses on connecting brands with the right audiences. AdVerb Communications uses data-driven strategies combined with strong creative execution to drive measurable results, boost brand visibility, and strengthen online presence. Solutions are tailored to each client’s unique goals, from content strategy and video production to performance-focused ad management for maximum ROI.
Role Description The Performance Marketing Manager will lead the planning, execution, and optimization of digital advertising campaigns across platforms such as Google Ads, Meta Ads, and other relevant channels. Day-to-day responsibilities include defining media strategies, managing budgets, setting up and monitoring campaigns, analyzing performance data, and implementing data-backed improvements to drive ROI, conversions, and brand growth. The role involves close collaboration with creative, account management, and content teams to align targeting, messaging, and landing page experiences with campaign goals. The manager will also prepare performance reports, provide insights to clients, and stay current on industry trends, tools, and best practices. This is a full-time, on-site role based in Delhi, India.
Qualifications

• Candidates should possess strong performance marketing skills, including campaign setup, optimization, and reporting across Google Ads, Meta Ads, and other paid media platforms.
• Candidates should possess data and analytics skills, such as proficiency with Google Analytics, campaign tracking tools, A/B testing, and interpreting metrics like CTR, CPC, CPA, ROAS, and conversion rates.
• Candidates should possess strategic and planning skills, including media planning, audience segmentation, funnel mapping, and developing performance-focused digital marketing strategies.
• Candidates should possess collaboration and communication skills, including the ability to work with creative and account teams, present insights to clients, and produce clear performance summaries.
• Candidates should possess general digital marketing knowledge, including familiarity with SEO basics, landing page best practices, remarketing tactics, and social media advertising principles.
• Relevant qualifications such as a bachelor’s degree in Marketing, Business, Communications, or a related field, and prior experience in a digital agency or performance-focused marketing role are highly beneficial.
• Candidates should demonstrate strong problem-solving abilities, attention to detail, comfort working with numbers, and a proactive mindset toward testing, learning, and optimization.