Marketing Automation Specialist

Location: Remote (U.S.)

Duration: 6 months (possibility of extension)

Compensation: $45–53/hour (W2 contract)

We’re seeking a Marketing Automation Specialist with deep expertise in Salesforce Marketing Cloud (SFMC) to join a fast-paced digital marketing team. This role is focused on building and executing high-impact 1:1 customer journeys that deliver the right message to the right audience at the right time.

Key Responsibilities

• Build, QA, and execute complex omnichannel programs in Salesforce Marketing Cloud, including journeys, automation workflows, and triggered campaigns.
• Implement advanced capabilities such as audience segmentation, personalization, and dynamic content to optimize customer experiences.
• Monitor and troubleshoot email deliverability, IP reputation, and inbox placement to maximize campaign performance.
• Collaborate with cross-functional teams (marketing, analytics, creative, project management) to deliver integrated campaigns.
• Develop and maintain documentation, standard operating procedures, and QA processes to ensure accuracy and compliance.
• Stay current on email marketing trends, tools, and best practices; proactively recommend optimizations.

Qualifications

• Salesforce Marketing Cloud Email Specialist Certification (required).
• 5–8 years of experience in database marketing, CRM, email, or 1:1 marketing.
• 5+ years hands-on SFMC experience (Journey Builder, Automation Studio, Contact Builder).
• Proficiency in SQL, AMPscript, HTML, and CSS.
• Strong QA and deliverability knowledge (Litmus, Email on Acid, SPF/DKIM/DMARC, etc.).
• Excellent documentation, communication, and project management skills.
• Ability to work independently while meeting deadlines in a fast-paced, agile environment.