Manager of Marketing Analytics

Contract Length: ~12 months (Fall 2025 – Summer 2026)

Pay: $70-85/hour W-2

About the Role:

We’re partnering with a global brand marketing team to identify a senior-level contractor who can drive high-impact analytics, modeling, and performance measurement initiatives. This is a unique opportunity to shape the future of brand marketing strategy through robust data pipelines, modeling frameworks, and operational excellence.

You’ll serve as the analytical and operational lead for the team’s Media Mix Modeling (MMM) program—coordinating data intake, vendor delivery, model review, and scenario planning. You’ll also own strategic reporting, brand health modeling, and dashboard maintenance that influence marketing investments and executive decision-making.

Key Responsibilities:

Media Mix Modeling (MMM) Program Leadership

• Own all aspects of the MMM process: input data collection (40+ sources), validation, coordination with external vendors, and delivery of model outputs.
• Lead refresh cycle planning, QA processes, documentation of data lineage, and changelog/version control.
• Translate business objectives into project briefs and analytical questions for vendors; review results for statistical rigor and business relevance.
• Support simulation modeling, scenario planning, and marginal ROI analyses using MMM outputs.

Brand Health & Strategic Revenue Analytics

• Lead ongoing analysis of brand health metrics (e.g., Unaided Consideration), tying them to internal KPIs and external benchmarks.
• Maintain and enhance predictive models (ARIMAX, SARIMA) to forecast future brand performance.
• Own near-monthly forecasting frameworks that bridge the gap between MMM refreshes and support ROAS/UAC projections.
• Analyze branded search demand as a proxy for brand lift and consumer intent.

Dashboarding, Visualization & Reporting

• Maintain and enhance a global brand dashboard using Looker Studio or Tableau.
• Automate recurring reports and streamline data aggregation from marketing systems, BI platforms, and third-party tools.
• Deliver executive-ready insights and visualizations, emphasizing clarity, storytelling, and business impact.

Cross-Functional Collaboration & Mentorship

• Serve as a key partner to stakeholders across marketing, media, analytics, finance, and external vendors.
• Mentor junior analysts and data scientists; advocate for best practices in modeling, data integrity, and operational excellence.
• Contribute to the strategic vision for marketing analytics maturity and brand performance measurement.

Required Qualifications:

• 10+ years of experience in marketing analytics, performance marketing, or business intelligence.
• Proven experience managing MMM programs or equivalent statistical modeling initiatives.
• Deep fluency in SQL (e.g., window functions, CTEs, calendar alignment).
• Experience with Python or R for modeling, forecasting, and automation.
• Strong business acumen and stakeholder engagement skills.
• Hands-on experience with data visualization tools (Tableau, Looker, or equivalent).
• Bachelor’s degree in Marketing, Data Science, Statistics, Finance, or related field; Master’s or MBA preferred.