This role is responsible for shaping the communication strategy across the North American organization, supporting the portfolio initiatives while implementing and ensuring consistency with brand. It involves leading a team to make strategic decisions on implementation of visual identity, and brand hierarchy while elevating marketing tools, processes and strategy. The position also requires close collaboration with sales, executive leaders to develop impactful messaging, thought leadership, and (PR) communications. Additionally, the role oversees tracking KPIs to guide strategy; identifies, vets and signs on external agencies; develops budgets, owns annual kick off meeting and leads the execution of large-scale campaigns that engage multiple business units and North American audiences.

Under general direction and in accordance with all applicable government laws, regulations and ASP policies, procedures and guidelines, this position:

Collaborate with marketing, product development, client services and sales to produce relevant content (Slicks, PPTs, whitepapers, videos, website content, training materials, etc.)
Create new, relevant, and engaging multichannel content that aligns with overall marketing plans/objectives
Leverage new marketing tools, processes and automation to deliver high value to customers and revenue for the business
Lead the development and execution of comprehensive public relations strategies that promote favorable media coverage, facilitate effective stakeholder communication, and enhance the organization’s reputation/NPS
Partner with North America senior leadership to craft executive messaging, and strategic narratives for investor relations, corporate reputation, and internal alignment
Ensure all customer- and internal-facing marketing materials align with product-specific value positioning & branding (best practice documents, user guides, etc.)
Evaluate and implement emerging communication technologies (e.g., AI-driven personalization, immersive media, Web3) to future-proof marketing efforts.
Pilot new platforms and formats to expand brand reach and engagement (e.g. Showpad)
Act as a global content liaison, sharing marketing assets globally to enable other regions to leverage relevant content while remaining focused on North America execution.
Act as a partner to our North American sales organization to create seamless process of sales tools, kits to support local tradeshows and launches. Define branding strategy for presence at trade shows, customer experience centers and national (internal) meetings
Responsible for reviewing, analyzing and recommending initiatives based on relevant analytics and KPIs (Google Analytics, Google Ads, social platforms, etc.).
Lead tactical areas of product launch (tools development, email campaigns, content development and social media planning)
Lead the identification, assessment, and management of external marketing agency partners, ensuring alignment with brand standards, guidelines and strategic goals. Must be comfortable with providing creative direction to external agency partners
Oversee and lead the annual North America Kick-Off meeting, from location, vendor selection and support executive messaging for the event
Drive efficiency and effectiveness through strategic vendor partnerships, media mix modeling, and performance analytics.
Act as a change agent within the organization, influencing cross-functional teams to adopt brand-led thinking.
Performs other duties assigned as needed.

Fortive Corporation Overview

Fortive’s essential technology makes the world safer and more productive. We accelerate transformation in high-impact fields like workplace safety, build environments, and healthcare.

We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in healthcare sterilization, industrial safety, predictive maintenance, and other mission-critical solutions. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to advanced technologies that help providers focus on exceptional patient care.

We are a diverse team 10,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.

At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.

At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.

At Fortive, we believe in growth. We’re honest about what’s working and what isn’t, and we never stop improving and innovating.

Fortive: For you, for us, for growth.

About Advanced Sterilization Products

ASP is a leading global provider of innovative sterilization and disinfection solutions, and a pioneer of low-temperature hydrogen peroxide sterilization technology.ASP’s mission is to protect patients during their most critical moments. We support healthcare facilities in the fight to protect patients against hospital acquired infections, which are a leading cause of morbidity and mortality. ASP’s products, which are sold globally, include the STERRAD system for sterilizing instruments and the EVOTECH and ENDOCLENS systems for endoscope reprocessing and cleaning.

We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@fortive.com.

Pay Range
The salary range for this position (in local currency) is 89,200.00 - 165,600.00

The salary range for this position (in local currency) is 89,200.00 - 165,600.00