User Experience Designer

UI/UX Designer

Performance Marketing & AdTech | Multi-product portfolio

Location: Gurugram, India

Type: Full-time

Experience: 1+ years

Reports to: Founder

About the role

We are a performance marketing and AdTech company building a portfolio of digital properties

and products. We are hiring a UI/UX Designer to own design across four very different surfaces,

each with a distinct audience and a distinct conversion goal:

•A B2B agency website — communicating credibility and positioning to

marketing leaders and brand teams across global markets.

•A consumer-facing deals and cashback platform — high-volume, mobile-first,

conversion-driven, with category and brand landing pages serving paid and

organic traffic.

•A news and content platform — reading experience, content hierarchy, and ad

monetization without breaking reader trust.

•A SaaS product in active build — starting as an internal operations tool and

evolving into a self-serve product for brand clients.

This is a hands-on individual contributor role. You will design end-to-end, ship to production with

engineering, and iterate based on real conversion and engagement data. This is not a deck-only

or slide-pretty role.

What you will do

•Own the full design surface across the portfolio — visual identity, information

architecture, wireframes, hi-fi mockups, prototypes, and a shared design system.

•Build and maintain a flexible component library that adapts across B2B,

consumer, content, and SaaS contexts without making everything look like the

same product.

•Drive conversion-focused redesigns — landing pages, funnels, coupon and deal

reveal flows, lead capture, dashboards, onboarding.

•Design SEO-aware and performance-aware page templates where layout

decisions directly affect crawlability, Core Web Vitals, and ad revenue.

•Translate ambiguous business goals into clear design briefs and ship without

hand-holding.

•Run lightweight usability testing, heatmap and session reviews, and turn findings

into iterations.

•Collaborate closely with the founder and engineering team — short feedback

loops, fast cycles, outcomes over process.

Must-have

•1+ years designing shipped digital products, with at least one consumer-facing

site at real scale in your portfolio.

•Strong portfolio showing before-and-after work with measurable outcomes — not

only polished screens.

•Fluent in Figma, including components, variants, auto-layout, and design tokens.

•Solid grasp of responsive and mobile-first design.

•Strong understanding of conversion design principles — visual hierarchy, friction

reduction, trust signals, CTA architecture.

•Comfort working alongside developers, producing pixel-accurate specs and

respecting technical constraints (SSR vs CSR, image optimization, CSS limits).

•Aesthetic range — you can shift register from serious B2B AdTech to playful

consumer to credible editorial, without copy-pasting one style across all of them.

Strong plus

•Experience designing SaaS dashboards or data-heavy admin interfaces.

•Worked on ad-monetized content sites and understand the trade-offs between ad

placement and reading experience.

•Familiarity with Next.js or React component models — enough to know what is

cheap vs expensive to build.

•Motion and micro-interaction skills (Framer Motion, Lottie, CSS animation).

•Exposure to performance marketing, affiliate platforms, or influencer marketing

tools.

•Basic HTML and CSS — can prototype directly when faster than Figma.

How we work

•Direct, iterative, low-bureaucracy. You will get sharp feedback and be expected to

give it back.

•Decisions tied to outcomes — conversion, engagement, retention. Aesthetic

preference loses to data.

•Small team, founder-led, fast cycles. Not the right role if you need a six-week

design sprint to ship a header redesign.

How to apply

Send the following to be considered:

•Portfolio link (Figma, Behance, or personal site).

•One case study walkthrough — problem, your decisions, what shipped, and what

changed in the numbers.

•A short note on the kind of product surface (B2B, consumer, content, or SaaS)