Performance marketing Specialist ( Paid Ads)

Performance Marketing Specialist – Google Ads & Meta Ads ( Immediate Joiners)

Location: Remote / Work From Home

Employment Type: Full-Time

Working Days: Monday to Saturday

Salary: Up to ₹50,000 per month, depending on experience and expertise

Joining: Immediate

About the Role

Adsclique Media is looking for a hands-on Performance Marketing Specialist who understands performance marketing beyond simply creating campaigns.

We are looking for someone who understands the numbers behind advertising, can diagnose why a campaign is or isn't performing, and knows what action to take next.

You should be equally comfortable with Google Ads and Meta Ads and have experience managing both D2C/eCommerce and B2B, B2C lead-generation campaigns.

This is a hands-on execution and strategy role. You will be expected to independently manage campaigns from planning and tracking to testing, optimization and scaling.

What You'll Be Responsible For

• Plan, launch, manage and scale campaigns across Google Ads and Meta Ads
• Manage Google Search, Shopping, Performance Max, Display and Remarketing campaigns
• Manage Meta lead-generation, sales, remarketing and eCommerce campaigns
• Conduct detailed keyword research, search-term analysis and negative keyword optimization
• Build and test audiences across prospecting, remarketing, custom and lookalike segments
• Develop complete paid-media funnels rather than running isolated campaigns
• Understand customer journeys from ad → landing page → conversion
• Work closely with the creative team on hooks, messaging, offers, formats and creative testing
• Build structured A/B testing frameworks for creatives, audiences, landing pages and campaigns
• Monitor and optimize ROAS, CPA, CPL, CAC, CTR, CVR and other performance metrics
• Analyse performance data and proactively identify opportunities and problems
• Scale winning campaigns while controlling acquisition costs
• Prepare clear performance reports and communicate insights rather than simply reporting numbers

Tracking & Technical Knowledge

You must have practical experience with:

• Google Ads Conversion Tracking
• Meta Pixel
• Meta Conversion API (CAPI)
• Google Tag Manager
• GA4
• Conversion actions and attribution
• Event and funnel tracking
• Merchant Center and product feeds
• Troubleshooting inaccurate or missing conversion data

You should be able to verify whether tracking is working correctly instead of depending entirely on a developer to tell you.

What We're Looking For

You should have:

• Strong hands-on experience with both Google Ads and Meta Ads
• Experience managing D2C/eCommerce campaigns
• Experience generating leads for B2C businesses
• Experience working with Indian as well as international markets
• Strong understanding of ROAS-driven performance marketing
• Strong analytical and numerical skills
• Ability to understand budgets, margins, CAC and campaign economics
• Strong communication skills
• Ability to communicate confidently with internal teams and clients
• A proactive approach to campaign management
• Ability to identify problems and propose solutions without waiting for instructions
• Strong understanding of landing pages, funnels and conversion optimization

Important

We use AI extensively as a business, but AI is a tool, not a substitute for performance marketing knowledge.

We are not looking for someone whose campaign strategy comes entirely from ChatGPT, Claude or another AI tool.

You should understand why you are choosing a campaign structure, audience, keyword, bid strategy, creative test or conversion action and be able to defend that decision using data.

We want a real performance marketer who knows the platforms, understands consumer behaviour and can think independently.

This Role Is NOT For

• Freelancers looking for additional projects
• Agency/company owners looking to outsource work to their teams
• Consultants
• Candidates looking for part-time work
• Beginners with only theoretical knowledge
• Candidates experienced in only Google Ads or only Meta Ads
• Candidates who require step-by-step instructions to optimize campaigns

This is a full-time employment opportunity and requires dedicated working hours.

Compensation

Up to ₹50,000/month

Final compensation will depend on your hands-on experience, platform knowledge and ability to independently manage performance campaigns.

Joining

Immediate joiners will be preferred.

If you genuinely understand performance marketing from tracking and funnel strategy to campaign execution, optimization and scaling, we'd like to hear from you.

Please apply with your updated CV and be prepared to discuss campaigns you have personally managed, including budgets, challenges, optimizations and results.

No freelancers or agency/company owners, please.