Senior ABX Marketing Partner

_WorkForce Software, an ADP company, is hiring a Senior ABX Marketing Business Partner

__Applications for this role will be accepted until 11/07/2025

_In this role, you will develop, implement, and test a set of scalable, integrated ABX/ABM plans and digital plays (one-to-one, industry segment, one-to-many/mass personalization) to drive pipeline acceleration, revenue growth, retention, and engagement with key prospect and WorkForce Software (WFS) client accounts. You will collaborate with sales and client teams to identify target accounts and develop personalized marketing plans tailored to a client’s needs and goals.

No two days are the same. As a Senior ABX Marketing Business Partner, you’ll create and execute integrated marketing campaigns across multiple channels, including digital web experiences, content marketing, email marketing, and events, to engage and nurture target accounts. You’ll utilize ABM platforms, marketing automation/outreach, CRM, and project management tools to develop and manage personalized journeys for key accounts, ensuring timely and relevant touchpoints.

To thrive in the role, you have a minimum of 5 years of B2B marketing experience for SaaS software, preferably in the enterprise software market and 3 years of experience in ABX marketing. The work you do will help our businesses support our clients who employ millions of employees.

_Like what you see? Apply now!

_What You’ll Do

Develop: In close alignment with sales, design, execute and measure ABM campaigns and 1:1 high-value, personalized experiences for strategic account opportunities and clients.

Collaborate: Work closely with the creative, content, partner, product marketing and marketing programming teams to create scalable ABX experiences, content, and campaigns.

Leverage: ABM, marketing, and analytics platforms (Demandbase, Folloze, Outreach, Salesforce, Tableau, Seismic) to orchestrate and track campaigns.

Measure and optimize: You’ll monitor, analyze, and report on program performance, including key metrics, ROI, and pipeline and revenue attribution to impact revenue and retention goals and make data-driven recommendations for ongoing optimization and improvement.

Continuous learner: You love to stay up to date with industry trends, ABX best practices, and emerging technologies to continually enhance the effectiveness of ABX strategies.

To Succeed In This Role

• You’ll have a Bachelor’s degree OR equivalent.
• You have 5+ years of B2B marketing experience for SaaS Software
• You’ll have 3 + years of ABX Marketing experience
• You have 3 + years’ experience with Martech and project management tools like Demandbase, Outreach, Salesforce, Folloze, and Asana to execute and measure ABX program effectiveness
• Associates that live near an ADP or WorkForce Software office will be required to work a hybrid model.

Other Things That Will Set You Apart

• Business savvy in understanding the GTM sales and marketing motions of an enterprise SaaS organization
• Success in developing and executing ABX programs that drive engagement, revenue growth, and customer retention.
• Project management and problem solving skills with the ability to multi-task and complete projects with quality outcomes, under tight project deadlines, agile priorities, and with limited supervision.
• Analytical mindset with the ability to interpret sales and market data, draw insights, make data driven decisions to optimize programs, and effectively adapt and communicate these insights to build understanding across cross functional stakeholders.

You'll Love Working Here Because You Can

• Collaborate. Courage comes from how associates are willing to have difficult conversations, speak up, be an owner, and respect one another's ideas to find the best solution.
• Deliver at epic scale. We deliver real user outcomes using strong judgment and good instincts. We're obsessed with the art of achieving simplicity with a focus on client happiness and productivity.
• Be surrounded by curious learners. We align ourselves with other smart people in an environment where we grow and elevate one another to the next level. We encourage our associates to listen, stay agile, and learn from mistakes.
• Act like an owner and a doer. Mission-driven and committed to navigating change, you will be encouraged to take on any challenge and solve complex problems. No tasks are beneath or too great for us. We are hands-on and willing to master our craft.
• Give back to others. Always do the right thing for our clients and our community and humbly give back to the community where we live and work. Support our associates in times of need through ADP's Philanthropic Foundation.
• Join a company committed to equality and equity. Our goal is to impact lasting change through our actions.

What are you waiting for? Apply today!

Base salary offers for this position may vary based on factors such as location, skills, and relevant experience. Some positions may include additional compensation in the form of bonus, equity or commissions. We offer the following benefits: Medical, Dental, Vision, Life Insurance, Matched Retirement Savings, Wellness Program, Short-and Long-Term Disability, Charitable Contribution Match, Holidays, Personal Days & Vacation, Paid Volunteer Time Off, and more. The compensation for this role is USD $59,100.00 - USD $120,200.00 / Year*

• Actual compensation will not be less than the applicable minimum wage or minimum exempt salary requirement under federal, state and local laws.

A little about ADP: We are a comprehensive global provider of cloud-based human capital management (HCM) solutions that unite HR, payroll, talent, time, tax and benefits administration and a leader in business outsourcing services, analytics, and compliance expertise. We believe our people make all the difference in cultivating a down-to-earth culture that embraces our core values, welcomes ideas, encourages innovation, and values belonging. We've received recognition for our work by many esteemed organizations, learn more at ADP Awards and Recognition.

Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP: ADP is committed to an inclusive, diverse and equitable workplace, and is further committed to providing equal employment opportunities regardless of any protected characteristic including: race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, protected veteran status or disability. Hiring decisions are based upon ADP’s operating needs, and applicant merit including, but not limited to, qualifications, experience, ability, availability, cooperation, and job performance.

Ethics at ADP: ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace. Click https://jobs.adp.com/life-at-adp/ to learn more about ADP’s culture and our full set of values.