Growth Marketing Specialist - Paid Social

Position: Growth Marketing Specialist - Paid Social

Location: Bengaluru, India

About Us:

How would you like to work for a fast-growing, international company in one of the hottest spaces on the Internet? AdMax Local is the world's first fully automated SEM, Social and website platform that enables resellers to price, build, manage, optimize and report on high quality, hyper-local search campaigns and websites for multiple businesses at scale. Available in the European and Asian Pacific markets since 2009 AdMax Local has been deployed with tens of thousands of international clients, driving returns that far exceed the industry average for large-scale local search & social campaigns. AdMax Local launched in the US market in 2013.

Designed for marketing agencies, media resellers, franchisors and other businesses looking to add Search and Social marketing to their service portfolio or improve the performance and profitability of their existing Search & Social business, AdMax Local frees businesses from being forced to choose quality search campaigns over profitable campaigns. For the first time, US businesses have an alternative to the traditional Agency model, and are now able to automate all aspects of an Search & Social marketing --from sales, deployment and account creation, to bidding and management—while still running high-quality, hyper-local campaigns.

About the Opportunity:

AdMax Local Digital is looking for a Growth Marketing Specialist with expertise in paid social to help clients realize and achieve their potential. This individual should have experience managing or assisting in management of Facebook/ Instagram performance marketing campaigns. We are looking for someone who is analytical, solutions-driven, creative, hungry to learn, and has a passion for growing businesses. The Growth Marketing Specialist will support client growth through a focus on driving sales, using data, analytics & creative to build a consultative solution for our customers. This is an outstanding opportunity to become a social marketing expert and to work with growing start-up ecommerce brands.

Responsibilities:

• Develop and maintain learning agendas for clients around key projects for campaign structure, audiences, creative and measurement.
• Pull reporting, analyze data and insights to help guide strategy and implementation of Meta and TikTok solutions.
• Build and launch Paid Social campaigns, ad sets, and ads.
• Methodical A/B testing of ads and other media tactics
• Drive client growth across paid social platforms like FB, IG, TikTok, etc.
• Proactively identify new opportunities for growth or optimization for clients
• Support media and creative strategy, planning, and implementation of campaigns to deliver against KPIs.
• Requires strong project management skills to prioritize day-to-day standard tasks, test activations, and campaign optimization.
• Participate in internal meetings, share, and collaborate with all team members.
• Continuously monitor campaign performance, including key metrics such as CTR, CPM, CPA, and ROAS, to identify trends and areas for improvement.
• Implement data-driven insights to optimize campaigns and improve performance efficiency.
• Develop audience personas and target customer profiles based on data analysis.
• Leverage platform-specific audience tools to create, refine, and expand audience segments.
• Develop custom reports and dashboards to track campaign performance and present insights to stakeholders.
• Analyze competitor strategies and industry trends to inform campaign adjustments.
• Assist in budget planning and allocation to maximize ROAS while managing ad spend efficiently.
• Monitor pacing and spending to ensure campaigns align with financial objectives.
• Stay up to date with the latest paid social media trends, tools, and best practices.
• Experiment with new ad formats and platform updates to stay competitive.
• Prepare performance updates and recommendations for client presentations.
• Act as a liaison between internal teams and clients to ensure campaign objectives are aligned.
• Collaborate with cross-functional teams (creative, data, and strategy) to deliver cohesive campaign outcomes.

Qualifications:

• 5+ years of marketing experience in social and direct response marketing
• Experience with analyzing datasets and delivering insights.
• Advanced experience as a Facebook user and knowledge of Facebook’s ad products
• Excellent communication and relationship building skills.
• Excellent project management skills
• Excellent analytical skills including advanced Excel mastery.
• Demonstrated experience with digital media platforms, advertising metrics, and industry trends (direct response marketing, data and technology solutions, ad-tech)