Marketing Manager Vietnam

Job Description

Position Purpose

The Marketing Manager translates business strategy into sustainable market growth by leading portfolio strategy, annual marketing planning, commercial initiatives, capability development, and cross-functional collaboration. The role maximizes customer value, strengthens market competitiveness, and ensures disciplined execution aligned with ADM Animal Nutrition Vietnam’s business strategy and APAC priorities. It also provides functional leadership, coaching, and mentoring in partnership with the Marketing Director.

Business Value Created

• Develops marketing strategies for profitable growth.
• Strengthens portfolio competitiveness through customer insights, market intelligence and commercialization.
• Builds cross-functional commercial partnerships.
• Develops Marketing capabilities through coaching, mentoring and knowledge sharing.
• Ensures disciplined execution, governance and continuous improvement.

Key Accountabilities

Marketing Planning

• Lead the annual Marketing Planning process aligned with business objectives and APAC priorities.
• Develop annual marketing objectives, initiatives, budgets and execution plans.
• Managing advertising campaigns
• Handling social media, digital marketing and communications
• Monitor execution of the marketing calendar and recommend corrective actions.

Portfolio Leadership

• Lead portfolio strategy for assigned product categories.
• Monitor portfolio performance, customer needs, market trends and competitor activities.
• Support product lifecycle management, commercialization and innovation initiatives.
• Executive and implement global strategy to local markets
• Develop and deliver creative marketing and communication strategies for all the commercial brands to increase the market brand awareness;
• Managing all the brand visual printing work

Commercial Partnership

• Partner with Sales, Technical Services, Finance, Procurement and Supply Chain to achieve commercial objectives.
• Organizing company conferences, trade shows, and major events;
• Supporting sales and deployment of POSM
• Support distributor development, key customer engagements and business reviews.

Functional Leadership & Capability Building

• Provide functional leadership, coaching and mentoring to team members.
• Promote capability development, collaboration, succession readiness and knowledge sharing across the Marketing function.
• Performance and operational management in the team

Marketing Governance

• Ensure compliance with ADM policies, approved budgets, procurement processes and brand
• Executive and implement global strategy to local markets
• Develop and deliver creative marketing and communication strategies for all the commercial brands to increase the market brand awareness;
• Managing all the brand visual printing work

Continuous Improvement

• Champion continuous improvement, organizational learning and capability development.
• Support development of future Marketing leaders.
• Perform other duties consistent with business requirements.

Success Measures

• Effective Annual Marketing Plan delivery
• Sustainable portfolio growth
• Strong cross-functional partnership
• Improved Marketing capability
• Budget discipline
• Continuous improvement of marketing effectiveness

Requirements & Qualifications

• Bachelor's degree in Marketing, Business Administration, Agriculture, Animal Science or related discipline.
• Minimum 7–10 years of progressive marketing or commercial experience, preferably in animal nutrition, agribusiness, livestock, feed or FMCG. Demonstrated experience leading cross-functional initiatives and developing people through coaching and influence.

#IncludingYou

Diversity, equity, inclusion and belonging are cornerstones of ADM’s efforts to continue innovating, driving growth, and delivering outstanding performance. We are committed to attracting and retaining a diverse workforce and create welcoming, truly inclusive work environments — environments that enable every ADM colleague to feel comfortable on the job, make meaningful contributions to our success, and grow their career. We respect and value the unique backgrounds and experiences that each person can bring to ADM because we know that diversity of perspectives makes us better, together.

For more information regarding our efforts to advance Diversity, Equity, Inclusion & Belonging, please visit our website here: Culture, Engagement & Inclusion | ADM.

About ADM

At ADM, we unlock the power of nature to provide access to nutrition worldwide. With industry-advancing innovations, a complete portfolio of ingredients and solutions to meet any taste, and a commitment to sustainability, we give customers an edge in solving the nutritional challenges of today and tomorrow. We’re a global leader in human and animal nutrition and the world’s premier agricultural origination and processing company. Our breadth, depth, insights, facilities and logistical expertise give us unparalleled capabilities to meet needs for food, beverages, health and wellness, and more. From the seed of the idea to the outcome of the solution, we enrich the quality of life the world over. Learn more at www.adm.com.

Req/Job ID

113969BR