I’m delighted to be exclusively representing a great Client of ours, a rapidly growing, specialist, digital e-learning platform with recruitment of their brand new In-App/ In Platform Specialist. This role will be a good match for someone who already worked as a In-App Marketing Specialist or any other role where you have tasked with selling a premium version of a product to existing users.

What you’ll be doing

The successful candidate will work closely with the CEO and Director of Operations, along with the agency they use for digital marketing and selected freelancers. My Client is the fortunate position of already having a satisfactory user base (approx. 65,000 users per month) and a steady stream of new users coming in. The main purpose of this role is to convert the existing users from free version to a premium version. The potential is huge as currently only a small number of users choose to upgrade. This will be achieved by a range of testing approaches within the platform itself, email and What’sApp marketing. This role will be very analytical and the postholder continually testing and innovating to optimise campaigns for the highest rate of conversion and best ROI. They will also analyse user behavior, conversion data and customer journeys. Another part of the role will be to coordinate required support for two additional products; the first one will initially be released in China to education providers and the second one is used by English language schools to provide digital support to students and teachers.

What experience you’ll need to apply

• Previous experience working as an in-app marketing specialist.

• You are a self-motivated team player with a hands-on mentality and enjoy working in a fast-paced dynamic startup environment.

• You are data-driven and have a passion for improving acquisition, onboarding, growth, and engagement funnel.

• Growth mindset, with the desire to test and learn and iterate quickly – leveraging strong analytical skills, including A/B testing, web & app metrics.

• Genuine ambitions, willing to grow with the business.

What you’ll get in return for your experience

A of £45-55k + performance related bonus. This role will be fully remote.

What's next?

If this role sounds like a good match, get in touch with Ania now.