Product Marketing Manager III

Payrate: $55.00 - $57.86/hr.

Summary:

We are seeking a talented and dynamic product marketer to drive inbound product marketing and outbound go-to-the market strategy focused on our Advertising initiatives, which includes our seller-facing advertising products. This is a unique opportunity to become an integral part of the marketing team working with the product teams to support initiatives for our Advertising suite of products. This role will partner cross-functionally with product, design, engineering, analytics, communications, customer service, and market teams.

To be successful, you are an experienced Product Marketer with expertise in developing value propositions, positioning, and generating demand for products and tools, ideally in an e-commerce or marketplace setting. The ideal candidate will have experience with a digital ad product.

Responsibilities:

• You are responsible for the product value proposition narrative, the go-to-market strategy, and messaging for advertising initiatives, ensuring seller success on the platform.

•You will approach the go-to-market in a holistic manner to ensure sellers are delivered relevant and meaningful communications at the right time and place across in-product, marketing, PR, market communities, sales, customer service, and partner messaging.

•Influence product roadmaps by synthesizing market, customer and competitive insights, build audience segmentations and opportunity sizing.

•Create customer feedback loops during the product and marketing development process to refine the product narrative and value proposition articulation.

•Develop product value propositions, narratives, customer messaging, naming and external facing proof points.

•Manage the go-to-market strategy and planning for product launches and then lead through channel experts to ensure execution and impact measurement. Track customer engagement, product adoption, and business success. Partner with channel experts across marketing, PR communications, customer service, in-market teams, and sales channels to generate demand.

•Identify internal product market fit tracking metrics; synthesize customer feedback to provide signal amidst the noise across the product life cycle: development, launch, and optimization / expansion. Build up the value proposition leveraging the voice of the customer to optimize product marketing messaging and to advise on product recommendations.

•Define key metrics for success, and track progress against goals for the product launches and in-market growth adoption of existing products or services.

What You Will Bring:

•6+ years of experience in product marketing

•Strong track record of developing products and go to market strategies at e-commerce companies or within vertical-focused organizations at e-commerce companies

•Preferred experience in digital advertising

•Proven ability to drive innovation, execute projects with excellence

•Success working collaboratively with cross-functional teams and excellent communication skills

•Strong data analysis skills and experience with customer research techniques

Skills:

• Product Marketing

•Outbound Go-to-Market Strategy

•Inbound product marketing

•Internet Marketplace

•Market strategies

• Digital Advertising

•Data analysis

Pay Transparency: The typical base pay for this role across the U.S. is: $55.00 - $57.86/hr. Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education and experience and the benefits package you select. Full-time employees are eligible to select from different benefits packages. Packages may include medical, dental, and vision benefits, 10 paid days off, 401(k) plan participation, commuter benefits and life and disability insurance.

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