Email Marketing Specialist (Lifestyle Brands)

About Adfix

Adfix is a digital agency focused on helping lifestyle brands in the U.S. build long-lasting customer relationships. We specialize in media, CRM, retention, and customer journey optimization—turning clicks into loyalty. Our clients include brands that shape culture and define trends, and we expect the same cultural fluency from our team.

Our Core Values

Client-First Decisions: Every choice—creative, budget, or timing—flows from the question: Is this the right thing for the client's business? We focus on measurable wins that prioritize client results.

Proactive Ownership: We spot issues early, jump in to fix them, and see projects through until the value is proven. We don't wait for problems to be flagged.

Transparency & Integrity: We explain results in plain language, backed by data. We keep promises, tell hard truths, own mistakes quickly, and never cherry-pick.

Win-Win Mentality: We collaborate openly, share knowledge, and focus on expanding collective success rather than individual wins.

The Role

We are looking for an Email Marketing Specialist who can design, build, and optimize email campaigns for U.S.-based lifestyle brands. You'll collaborate with our creative strategist, designers, and media team to deliver emails & messages that are on-brand, culturally relevant, and commercially effective.

This is not a "set up and blast" role. You will be expected to:

• Develop and execute email marketing campaigns using Klaviyo (flows, campaigns, segmentation, A/B testing)
• Leverage AI tools to enhance efficiency and creativity — whether that means generating copy variations, analyzing performance patterns, or brainstorming new campaign angles
• Optimize performance: Improve click-through rates, conversions, and retention through data-driven insights
• Stay on-brand: Adapt tone, design direction, and content to resonate with our brands' consumers
• Collaborate across functions: Work with media and creative teams to create high-quality, effective campaigns

What Success Looks Like

Your campaigns don't just look good - they perform.

• Consistent improvement in Revenue per email/message, clicks, and engagement month over month
• Flows that convert and campaigns that drive repeat purchases without burning the list
• Smart use of AI-driven insights and creative testing to scale what works faster
• Emails that feel like they could come straight from Highsnobiety, Represent, or Kith

Here are samples of the type and quality of content we expect:

• Highsnobiety: HS05 Collection
• Highsnobiety: New Arrivals
• Represent: Worn by the Founders
• Represent: Launching Tomorrow
• Kith: This Week at Kith

Requirements

• Native-level English writing and editing skills
• Deep familiarity with U.S. fashion, beauty & outdoor-lifestyle brands
• Strong experience with Klaviyo (flows, campaigns, personalization)
• Experience with Shopify (plus if you know basic HTML/CSS for email)
• Portfolio of previous work for fashion, lifestyle, or beauty brands
• Analytical mindset: ability to track KPIs and iterate on performance
• Accountability & responsibility - you take ownership of tasks and you are committed to complete them in time
• Availability to work full time, during European hours. Core availability should be maintained Monday-Friday between 10 AM and 6 PM CET, with some flex time in the morning
• Professional references will be requested upon successful interview to move forward

Benefits

• Remote-first culture: work from anywhere, flexible working hours
• Competitive salary
• Uncapped growth opportunities in a dynamic and collaborative environment
• 20 days paid time off (pro-rated for less than full-time positions)
• Paid annual team meet-ups at exciting locations
• Work-from-home perks