Digital Marketing Manager

Remote | B2B SaaS | Sustainability & Regulatory Tech

About Adept EPR AI

Adept EPR AI is an AI-powered platform helping brands navigate Extended Producer Responsibility (EPR), eco-modulation fees, and packaging compliance across U.S. states.

As sustainability regulations accelerate, consumer brands face complex reporting requirements, fee exposure, and material compliance risk. Adept EPR AI transforms packaging and material data into structured, actionable intelligence — enabling compliance teams, packaging engineers, and sustainability leaders to move from manual spreadsheets to automated, explainable reporting.

We are building infrastructure at the intersection of AI, regulatory compliance, and environmental responsibility.

About the Role

We are seeking a performance-driven Digital Marketing Manager to own and optimize our acquisition, conversion, and lifecycle marketing systems.

This role is not about brand impressions. It is about measurable growth.

You will drive targeted acquisition of sustainability leaders, packaging engineers, compliance teams, and enterprise buyers — while building AI-driven, agentic marketing systems that automate and optimize the full customer lifecycle.

From ad click to landing page to account creation to active engagement, you will own the funnel — and the systems that power it.

Key Responsibilities

Paid Acquisition Ownership

• Create, manage, and optimize Google Ads (Search, Display, Performance Max)
• Develop and optimize LinkedIn campaigns targeting sustainability, compliance, and packaging professionals
• Conduct structured A/B testing across copy, targeting, and creative
• Allocate and adjust budget based on ROI and cost-per-qualified-account metrics
• Deliver monthly performance reporting with defined KPIs

Funnel & Conversion Optimization

Partner directly with Engineering to implement and refine tracking across:

• Ad click
• Landing page interaction
• Account creation
• Platform engagement
• Define and monitor conversion metrics at each stage
• Identify friction points and recommend UX, messaging, or structural improvements
• Ensure proper attribution through GA4, tagging frameworks, and CRM integrations

Marketing Automation & Agentic Workflows

• Design and build agentic marketing workflows that automate campaign orchestration across the funnel
• Leverage tools such as Claude, Iterable, Optimizely, and Marketo to create intelligent, adaptive campaign systems
• Develop AI-assisted segmentation and personalization strategies based on behavioral and contextual signals

Implement lifecycle automation including:

• Lead nurturing sequences
• Behavioral-triggered messaging
• Re-engagement campaigns
• Integrate LLM-driven capabilities into workflows (e.g., dynamic content generation, adaptive messaging, segmentation logic)
• Continuously optimize workflows to improve conversion, engagement, and retention

Cross-Functional Collaboration

Align with Product on evolving positioning and regulatory messaging

Collaborate with content stakeholders to support thought leadership in EPR and eco-modulation

Provide art direction and messaging guidance for:

• Platform explainer videos
• Product demos
• Landing page creative
• Translate regulatory complexity into clear, high-converting campaign messaging

Executive Visibility

• Provide structured weekly updates to senior leadership
• Convert campaign data into actionable business insights
• Recommend strategic budget shifts based on measurable impact

Who You Are

You operate with ownership, not supervision.

• You produce measurable results with minimal direction
• You take accountability for business outcomes — not just deliverables
• You are comfortable influencing Product and Engineering without relying on hierarchy
• You negotiate priorities across teams and escalate only when necessary
• You prefer clarity and accountability over process and bureaucracy
• You are energized by working in a lean, high-impact environment

You are motivated by more than clicks — you care about building systems that help companies reduce environmental impact and comply with evolving sustainability laws.

Qualifications

• 5+ years managing performance marketing in B2B SaaS
• Strong hands-on expertise with Google Ads and LinkedIn Campaign Manager
• Deep understanding of conversion tracking, attribution modeling, and funnel analytics
• Experience collaborating directly with engineering teams on tracking and instrumentation
• Proven ability to improve cost-per-acquisition and conversion metrics
• Experience building and managing marketing automation systems and lifecycle campaigns
• Hands-on experience designing AI-assisted or agentic marketing workflows, including dynamic personalization and decision-based automation
• Familiarity with LLM-driven marketing use cases (content generation, segmentation, optimization)
• Clear executive communication skills

Preferred

Experience with marketing automation and experimentation platforms, including:

• Iterable (event-driven lifecycle messaging)
• Marketo (lead management and enterprise automation)
• Optimizely (experimentation and personalization)
• Claude or similar LLMs for content generation and workflow intelligence

Experience designing AI-native marketing systems that adapt based on user behavior and data signals

• Familiarity with integrating marketing tools with product analytics and data pipelines
• Experience in regulatory tech, sustainability tech, compliance platforms, or enterprise SaaS
• Experience marketing to regulated industries or operational decision-makers

What Success Looks Like

• Decreased cost per qualified enterprise lead
• Improved conversion from landing page to active platform user
• Fully operational, automated lifecycle marketing workflows
• Clear executive reporting tied to ROI and pipeline impact
• Ongoing experimentation leading to measurable growth

Engagement Structure

• This role is structured as a 1099 contractor engagement
• Expected time commitment is full-time (40 hours per week)
• You will operate as a dedicated performance owner embedded with the Adept EPR AI team
• Compensation will reflect expertise and measurable performance impact

If you are a performance-oriented marketer who wants meaningful ownership and the opportunity to build AI-driven growth systems in a rapidly evolving regulatory market, we’d love to hear from you.