Location: Remote/Flexible, with a preferred location of New York City.
Job Type: Part-Time/Freelance with the potential to convert to Full Time.
About Us
We are a nonprofit think tank dedicated to leveraging technology—especially artificial intelligence—to understand and combat all forms of digital hate. Our work bridges academic research, cutting-edge engineering, and policy innovation to analyze where digital hate originates, how it spreads, and how technology can help address it.
About the Role
We’re seeking a Digital Marketing & Brand Strategist with a proven track record. We want to see that you have grown a brand’s presence from the ground up, and can help us to develop and execute a strategic online presence that amplifies our research, capitalizes on a series of major art campaigns, engages diverse audiences, and fosters meaningful discussions about combating digital hate. Reporting to the Executive Director, you will play a key role in shaping our digital narrative, ensuring our findings reach policymakers, academics, technologists, and the public in an impactful way.
We’re also looking for this visionary Digital Marketing Strategist to help us bring a groundbreaking public art campaign to life across New York City. This is your chance to collaborate with a world-renowned artist in crafting an impactful, citywide campaign that sparks conversation and drives awareness in the fight against hate.
In this role, you’ll play a key part in amplifying our message through strategic digital storytelling, viral social campaigns, and innovative engagement tactics. If you’re inspired by the fusion of art, activism, and marketing, check out the incredible work of our partner artist Saype (https://en.saype-artiste.com)—and imagine what we can create together.
Responsibilities
- Content Strategy & Digital Creation: Develop and implement a data-driven social media strategy to promote our research, AI-driven insights, and thought leadership.
- Platform Management: Comfort managing a multi-account digital ecosystem, maintaining and growing our presence on Instagram, Facebook, LinkedIn, X/Twitter, BlueSky, TikTok YouTube, and other relevant platforms.
- Community Engagement: Foster conversations over email and web chat with researchers, journalists, policymakers, and the broader tech community to drive engagement around combating digital hate.
- Crisis & Reputation Management: Monitor digital conversations related to our work and navigate sensitive topics with strategic, responsible messaging.
- Analytics & Optimization: Track engagement metrics and adjust strategies to maximize reach and impact.
- Portfolio & Growth Tracking: Provide a portfolio of past content and social media account management, demonstrating measurable growth and engagement improvements under your leadership.
- Collaboration: Work closely with researchers, data scientists, and the leadership team to translate complex ideas into accessible, compelling content.
Qualifications
- Portfolio required: Must provide examples of past social media content and account development, showcasing the impact and growth achieved through your management, preferably over a 3-to-12 month timeline of management.
- Proven experience in social media management, content strategy, or digital communications, ideally within a nonprofit, academic, or technology-focused organization. Candidate should have experience growing a social media following to 100,000-1,000,000+ followers. Having worked with startup organizations is a plus.
- Demonstrated experience managing and growing accounts on Instagram, Facebook, X, BlueSky, TikTok, and LinkedIn.
- Strong writing skills with the ability to distill complex research into clear, engaging content.
- Familiarity with AI, online discourse, digital hate, or related fields is a plus.
- A sense of imagination and solutions-oriented attitude.
- Experience using analytics tools to track performance and inform strategy.
- Ability to navigate sensitive topics with nuance, professionalism, and empathy.
Why Join Us?
- Work at the intersection of technology, policy, and social impact.
- You will get the opportunity to work with a world-famous artist to help
- Contribute to meaningful solutions for one of the most pressing challenges of the digital age.
- Collaborate with leading researchers, engineers, and policymakers.
- Be part of a mission-driven team dedicated to using AI for good.
Compensation
Range $60-120 per hour, based on experience and track record. Up to 25 hours per week with flexible hours starting as a contractor, and the potential for this to become a full-time position.
How to Apply
Please send your resume, cover letter, and portfolio showcasing past social media work and account growth metrics to nveiseh@addresshate.org.