We’re hiring a Trade Marketing Manager (IC) with solid FMCG experience to translate brand strategy into customer-specific activation across Modern Trade, General Trade, Distributors, and E-commerce. This role has no direct reports—you’ll influence without authority, partnering tightly with Sales, Marketing, Supply, and Finance to deliver measurable off-take.

What You’ll Do

Own the channel plan (IC): Build and execute trade roadmaps per channel/customer; create promo calendars, visibility grids, and planograms.
Customer programs: Craft sell-in/sell-out toolkits, co-develop JBPs with Sales, and secure features, displays, and exclusives.
Shopper activation: Design promos, bundles, POSM, content, and merchandising briefs; coordinate execution with agency/field partners.
NPD launch excellence: Lead go-to-market for new and hero SKUs—pricing/promo architecture, sell-in decks, timelines, and door lists.
Measure & optimize: Track off-take, ROI/ROMI, and compliance using retailer portals, panels, and e-comm dashboards; run test-and-learn.
Budget stewardship: Manage trade spend/claims and deliver post-promo reviews with clear keep/kill/scale recommendations.
Cross-functional flow: Align forecasts and inventory health; flag demand risks and recovery actions.
Events & retail theatre: Orchestrate roadshows, expos, and in-store activations end-to-end (brief → execution → post-analysis).

What You’ll Bring

Minimum of 5 years in FMCG trade/shopper marketing or key account/trade strategy with proven off-take and ROI wins.
Mastery of pricing & promo mechanics, category roles, planograms, POSM.
Strong analytics chops (retailer portals, scan data, e-comm dashboards); you turn data into action.
Influence skills to drive outcomes without line authority; crisp project management and on-time delivery.
Bonus: pet care/health & wellness experience; comfort with AI tools for insighting, reporting, and content acceleration.

How Success Looks (first 12 Months)

Live channel playbooks and disciplined promo calendars across priority customers.
Off-take lift and improved promo ROI on top doors/SKUs.
Flawless NPD GTM with repeat sell-out.
A simple dashboard tracking distribution, visibility, price-pack, conversion, and spend.

Role Details