We are a leading financial platform, building the future of payments, shopping, and banking—a world where consumers and merchants can transact effortlessly and grow together. Today, we serve over 2 million customers and partner with more than 20,000 merchants, making Addi Colombia’s fastest-growing marketplace.

With a state-of-the-art, technology-first approach, we provide banking solutions (deposits, payments, unsecured credit) and commerce services (e-commerce, marketing), bridging the financial gap for millions and redefining how people experience financial freedom. As the country’s leading Buy Now, Pay Later provider, we have secured regulatory approval to operate as a bank, unlocking even greater opportunities for our customers. In the past year, we have also achieved profitability, reinforcing the strength of our business model and our ability to scale sustainably.

Our mission has earned the trust of world-class investors, including Andreessen Horowitz, Architect Capital, GIC, Goldman Sachs, Greycroft, Monashees, Notable Capital, Quona Capital, Union Square Ventures, Victory Park Capital, and more, who back our vision for the future. With their support, we are not just growing—we are transforming Latin America’s financial ecosystem and shaping the next generation to shop, pay, and bank in Colombia.

But what truly sets us apart is how we build. We are a conscious company, driven by deep experience in scaling technology, services and products, and we live by our values every day.

About The Role

This is where you come in. Below, you’ll find what this role is all about—the impact you’ll drive, the challenges you’ll tackle, and what it takes to thrive at Addi. If you’re ready to be part of something big, keep reading.

What’s The Mission You’ll Drive

Own the go-to-market (GTM) strategy for Addi’s consumer lending products, translating product features into compelling customer narratives that drive adoption, engagement, and market leadership while serving as the crucial bridge between Product, Marketing, and Sales to ensure seamless product launches and sustained growth in Colombian market.

What You Will Do

Create and roll out a standardized go-to-market playbook that becomes the single source of truth for all product launches, resulting in reduction in time-to-market and ensure consistent messaging and execution across all channels.
Drive increase in the adoption rate of new consumer lending products by developing and executing GTM strategies rooted in deep customer empathy and clear, compelling value propositions.
Build and operationalize a continuous customer insights engine, utilizing JTBD (Jobs-to-be-Done) interviews and market segmentation to deliver insight reports that directly influence product roadmap priorities and messaging adjustments.
Redefine and unify the value propositions for Addi's core BNPL products, achieving improvement in message clarity and resonance, measured through A/B testing on key landing pages and and top-of-funnel marketing campaigns.
Launch a comprehensive sales enablement program that equips the sales team with the tools (collateral, battle cards) and training they need, contributing to a increase in sales confidence and effectiveness when positioning Addi’s products.

What We’re Looking For

Proven track record of successfully leading the end-to-end communications strategy
8+ years in corporate communications, with a significant portion (4+ years) in high-growth fintech, technology, or financial services in Latin America.
Deep experience and a current, active presence in the Colombian media market is essential.
Experience successfully building a communications function from the ground up and leading the end-to-end communications strategy for major corporate milestones like funding rounds, M&A, or flagship product launches.
Demonstrated, hands-on success in building and protecting a company’s reputation, including navigating complex crisis situations.
Exceptional Corporate Storytelling skills
Outstanding ability to architect a clear, compelling, and consistent corporate narrative that simplifies complex fintech concepts for diverse audiences (investors, consumers, regulators, and employees).
You can translate the intricacies of a new lending product or funding round into a powerful story of financial inclusion that is easily understood and repeated by media, ensuring Addi's core message is never lost in translation.
Great ability to act a Strategic Counsel & Executive Partnership
Solid capacity to act as a trusted advisor to the C-suite, providing confident, strategic counsel on all external-facing communications and preparing leadership for high-stakes media interactions.
You serve as a trusted advisor to Addi’s CEO and leadership team, providing strategic counsel on all communications-related opportunities and risks.
When a sensitive industry issue arises, you are the first person the CEO calls for advice. You provide a clear point of view on reputational risks and opportunities, ensuring leadership is prepared, aligned, and on-message
Proactive Media Relations & Network Cultivation
Goes far beyond reactive press releases. Leverages a deep, trusted network of journalists and influencers to proactively shape the conversation and land high-impact, narrative-driving stories.
Lead strategic communications and develop powerful narratives around major corporate milestones, including funding rounds, product launches, and new market entries.
Have a solid Strategic Execution with a Bias for Action
A strategic, yet hands-on approach with a bias for action. You can architect a long-term communications plan while simultaneously owning the day-to-day execution needed to thrive in a fast-paced environment.

Why join us?

Work on a problem that truly matters – We are redefining how people shop, pay, and bank in Colombia, breaking down financial barriers and empowering millions. Your work will directly impact customers' lives by creating more accessible, seamless, and fair financial services.
Be part of something big from the ground up – This is your chance to help shape a company, influencing everything from our technology and strategy to our culture and values. You won’t just be an employee—you’ll be an owner
Unparalleled growth opportunity – The market we’re tackling is massive, and we’re growing faster than almost any fintech lender at our stage. If you’re looking for a high-impact role in a company that’s scaling fast, this is it.
Join a world-class team – Work alongside top-tier talent from around the world, in an environment where excellence, ownership, and collaboration are at the core of everything we do. We care deeply about what we build and how we build it—and we want you to be a part of it.
Competitive compensation & meaningful ownership – We believe in rewarding our talent. You’ll receive a generous salary, equity in the company, and benefits that go beyond the basics to support your growth.

How The Hiring Process Looks Like

We believe in a fast, transparent, and engaging hiring experience that allows both you and us to determine if there's a great fit. Here’s what our process looks like:

Step 1: People Interview (30 min) A conversation with a recruiter to get to know you, your experience, and what you're looking for. We’ll also share more about Addi, our culture, and the role.
Step 2: Initial Interview (45 min) A more in-depth conversation with the hiring manager, where we explore your skills, experience, and problem-solving approach. We want to understand how you think and work.
Step 3: Deep Dive Interview (30 min) You'll meet future colleagues and cross-functional team members to get a feel for how we work together. We’re looking for strong contributors and cultural fits, so bring your questions, too!
Step 4: Case Study (3-5 Days) You may receive a real-world challenge or case study to complete. This is a chance to showcase your expertise and how you approach key problems relevant to the role.
Step 5: Co-Founder Interview If there’s a strong match, you’ll have a final conversation with our Founder to align on expectations, cultural fit and ensure

We value efficiency and respect for your time, so we aim to complete the process as quickly as possible. Our goal is to make this experience insightful and exciting for you, just as much as it is for us. Regardless of the outcome, we are committed to always providing feedback, ensuring that you walk away with valuable insights from your experience with us.