We are a leading financial platform, building the future of payments, shopping, and banking—a world where consumers and merchants can transact effortlessly, grow together and where we create abundance and generate pride in them. Today, we serve over 2 million customers and partner with more than 20,000 merchants, making Addi Colombia’s fastest-growing marketplace.

We provide banking solutions (deposits, payments, unsecured credit) and commerce services (e-commerce, marketing) using state-of-the-art technology, bridging the financial gap for millions and redefining how people experience financial freedom. As the country’s leading Buy Now, Pay Later provider, we have secured regulatory approval to operate as a bank, unlocking even greater opportunities for our customers. In the past year, we have also achieved profitability, reinforcing the strength of our business model and our ability to scale sustainably.

Our mission has earned the trust of world-class investors, including Andreessen Horowitz, Architect Capital, GIC, Goldman Sachs, Greycroft, Monashees, Notable Capital, Quona Capital, Union Square Ventures, Victory Park Capital, and more, who back our vision for the future. With their support, we are not just growing—we are transforming Latin America’s financial ecosystem and shaping the next generation to shop, pay, and bank in Colombia.

But what truly sets us apart is how we build. We are a conscious company, driven by deep experience in scaling technology, services and products, and we live by our values every day.

About The Role

This is where you come in. Below, you’ll find what this role is all about—the impact you’ll drive, the challenges you’ll tackle, and what it takes to thrive at Addi. If you’re ready to be part of something big, keep reading.

What’s The Mission You’ll Drive

Drive the vision and execution of Addi's lending product experience, ensuring a seamless, intuitive, and trustworthy journey for every user while leading, growing, and mentoring a world-class design team to deliver measurable business outcomes from increasing transaction rates to improving customer satisfaction by blending data-driven insights with a deep sense of empathy and customer clarity.

What You Will Do

Improve the clarity of core lending flows (e.g., application, repayment) to reduce customer support tickets related to clarity and increase new user transaction rates as measured by product analytics.
Lead the design and implementation of trust-building patterns and user education flows to increase the overall product Net Promoter Score (NPS) and improve customer satisfaction scores (CSAT) in key areas.
Design and launch a comprehensive loyalty program and engagement strategy that increases user retention and grows monthly active users (MAU).
Establish a fully adopted and documented Design System that increases the team's design-to-development handoff efficiency and reduces the time-to-market for new features.

What We’re Looking For

Proven experience leading design teams
5-8 years of experience in product design, with at least 2 years in a leadership or management role in the Fintech or banking industry.
Proven track record of managing and scaling a design team, including experience with recruiting, onboarding, performance management, and career pathing.
Translates business objectives into a clear design strategy and roadmap.
Able to define the long-term vision for the product's user experience, ensuring the team's efforts are always aligned with company priorities, and championing a customer-first approach.
Actively coaches and empowers team members to achieve their full potential.
Provides regular, constructive feedback, identify growth opportunities for each designer, and foster an environment of continuous learning and psychological safety.
Have a solid Design Execution & Craft Excellence
Strong UX/UI craft across platforms with a systemic, scalable approach.
Design systems proficiency and ability to define or evolve components and principles.
User-centered mindset, with deep understanding of user journeys, pain points, and motivations.
Fluency in prototyping, interaction design, and design documentation.
Demonstrates outstanding Cross-Functional Influence & Communication skills
Builds strong, collaborative relationships with product, engineering, marketing, and leadership teams.
Articulates the value of design, influencing key product decisions, and ensuring design is a strategic partner, not just a service function.
Brings others along, builds trust across disciplines, handles conflicts gracefully.
confident communicator in leadership settings, capable of representing the design org.
Possesses a solid Data-Informed Decision Making capability
Guides the team to use quantitative and qualitative data to validate design hypotheses and measure success.
Establishes a culture of A/B testing, user analytics review, and research-based design to move beyond subjective opinions.
Strategic product thinking: ability to shape design direction based on product goals and user needs.
Shows exceptional Execution and Accountability
Holds the team and themselves accountable for delivering high-quality, impactful results on time.
Manage project timelines, unblock their team, and ensure that every design deliverable meets a high bar for excellence.

Why join us?

Work on a problem that truly matters – We are redefining how people shop, pay, and bank in Colombia, breaking down financial barriers and empowering millions. Your work will directly impact customers' lives by creating more accessible, seamless, and fair financial services.
Be part of something big from the ground up – This is your chance to help shape a company, influencing everything from our technology and strategy to our culture and values. You won’t just be an employee—you’ll be an owner
Unparalleled growth opportunity – The market we’re tackling is massive, and we’re growing faster than almost any fintech lender at our stage. If you’re looking for a high-impact role in a company that’s scaling fast, this is it.
Join a world-class team – Work alongside top-tier talent from around the world, in an environment where excellence, ownership, and collaboration are at the core of everything we do. We care deeply about what we build and how we build it—and we want you to be a part of it.
Competitive compensation & meaningful ownership – We believe in rewarding our talent. You’ll receive a generous salary, equity in the company, and benefits that go beyond the basics to support your growth.

How The Hiring Process Looks Like

We believe in a fast, transparent, and engaging hiring experience that allows both you and us to determine if there's a great fit. Here’s what our process looks like:

Step 1: People Interview (30 min)

A conversation with a recruiter to get to know you, your experience, and what you're looking for. We’ll also share more about Addi, our culture, and the role.

Step 2: Initial Interview (45 min)

A more in-depth conversation with the hiring manager, where we explore your skills, experience, and problem-solving approach. We want to understand how you think and work.

Step 3: Deep Dive interview (45 min)

You'll meet future colleagues and cross-functional team members to get a feel for how we work together. We’re looking for strong contributors and cultural fits, so bring your questions, too!

Step 4: Business Case (3-5 Days)

You may receive a real-world challenge or case study to complete. This is a chance to showcase your expertise and how you approach key problems relevant to the role.

Step 5: Product Deep Dive Interview (30 min)

A conversation with your Product Manager to discuss product strategy, technical trade-offs, and collaboration. Be ready to showcase how your design decisions and product delivery align with business and user needs.

Step 6: Co-Founder Interview (30 min)

If there’s a strong match, you’ll have a final conversation with our Founder to align on expectations, cultural fit and ensure mutual excitement. From there, we’ll move quickly to an offer and discuss next steps.

We value efficiency and respect for your time, so we aim to complete the process as quickly as possible. Our goal is to make this experience insightful and exciting for you, just as much as it is for us. Regardless of the outcome, we are committed to always providing feedback, ensuring that you walk away with valuable insights from your experience with us.