Product Marketing Manager

Product Marketing Manager — ADDA

Location: Bengaluru / Remote-friendly, must be living in Apartment Complex

The role in one line:

We ship a lot. Our customers don't always know it. This role exists to close that gap — to make sure every capability we build is discovered, understood, and actually used by the people it was built for.

What you'll own

• Telling customers what's new through Email, WhatsApp, etc.
• Building a content engine — Constant product marketing through initiatives like feature of the month, success stories, feature highlights, social posts, so marketing doesn't go quiet between releases.
• Getting features adopted — For features that matter, you keep at it for 60–90 days after launch, and you watch the numbers to see whether it worked.
• Making sure websites, decks, USP docs, battlecards, pricing, screenshots and case studies all stay current as the product moves.
• Working with Product early — Sit with PMs at spec stage to agree on the pain points, benefits, product marketing plan, discoverability aspects

What we're looking for

Must have

• 3–6 years in product marketing at a B2B SaaS product company
• Evidence of owning a launch end to end: positioning through to adoption, not just producing the assets someone else specified
• Strong writing across formats — product pages, customer emails, in-product copy, setup guides — in plain language a busy Management Committee member will read
• Comfort with numbers: you can pull product usage data, read a funnel, and say honestly whether something worked
• The discipline to run a calendar.
• Hands-on experience on visuals and short video (Canva, editing, or strong AI-tool leverage)

Why ADDA?

• ADDA is Make in India, profitable and 17 years old globally trusted SaaS product — 25,000+ communities, 7.5M+ residents, 10+ countries.
• You sit between Product and Marketing with real ownership and a direct line to leadership
• Remote-friendly. Competitive salary plus performance bonuses

How to apply?

Send us your resume along with:

• Two writing samples that are product-facing
• One example of a launch or campaign you owned, and what happened to adoption afterwards — including one that didn't work