Digital Strategist / Data Driven Marketing (Adobe Practice)

The Digital Strategist/Data-driven Marketing will closely collaborate with Acxiom clients to create and implement digital data strategies aligned with the clients' business goals. Leveraging Acxiom data, they will identify opportunities to engage target audiences and enhance digital marketing impact. They will work as an integral extension of the client’s marketing team, contributing to the client organization’s vision and success.

What You Will Do:

Shape and Align Digital Strategy

• Collaborate with client stakeholders to align digital initiatives with business objectives and enterprise priorities.
• Co-develop digital roadmaps, success metrics, and KPIs that guide execution and measure impact.

Generate Audience and Market Insights

• Collaborate with client teams in researching and analyzing target audiences, behaviors, and preferences.
• Identify market trends, competitive dynamics, and emerging technologies to inform strategic recommendations.

Co-Create Content and Messaging Strategies

• Advise clients on audience segmentation strategies using Acxiom and other data sources.
• Develop content frameworks and guidelines that ensure consistency with brand positioning and resonate with target segments.

Design and Guide Digital Campaign Execution

• Partner with clients to plan and oversee digital marketing and ad campaigns, including those implemented via Adobe Audience Manager.
• Define campaign objectives, timelines, deliverables, and governance structures in collaboration with client teams.

Enable Data-Driven Optimization

• Guide the use of analytics tools to monitor digital performance across channels.
• Synthesize insights and facilitate workshops to help clients iterate and refine digital campaigns for continuous improvement.

Facilitate Cross-Functional Collaboration

• Act as a trusted advisor to client marketing, sales, and product teams, fostering alignment and knowledge sharing.
• Communicate digital strategies, progress, and impact effectively to senior client stakeholders.

Supervisory Responsibilities:

• This position will not have direct reports, but will be required to mentor junior associates.

What You Will Have:

• Bachelor's degree in business administration, marketing, or a related field.
• 5+ years of experience in management consulting, marketing strategy, or digital marketing.
• Expertise in designing and delivering digital strategies, with a strategic, analytical, and entrepreneurial mindset.
• Extensive knowledge of marketing data and marketing data management practices.
• Exceptional verbal, written, and presentation skills; able to engage C-suite executives and broader client teams.
• Ability to prioritize, focus, and manage multiple complex workstreams with strict attention to detail.
• Familiarity with marketing technology ecosystems (e.g., CRM, DMPs, CDPs, content platforms).
• Proficient in creating client-ready deliverables (e.g., MS Office, Excel, PowerPoint, MS Project, Visio).
• Strong facilitation and client relationship management capabilities.
• Collaborative and inclusive team player with mentoring and leadership experience; knows when to lead and when to support.
• Proactive, highly organized, and adaptable to evolving client needs.
• Willingness to manage multiple deadlines, multitask effectively, and work extended hours when required.
• Ability to travel up to 25% (approximately 1 week per month).

What Will Set You Apart:

• MBA with emphasis on business analytics or marketing
• Relevant professional certifications (e.g., Adobe Audience Manager Platform Certification)
• Knowledge of Acxiom data products

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Primary Location City/State:

Homebased - Conway, Arkansas

Additional Locations (if applicable):

Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.

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Attention Colorado, California, Connecticut, Maryland, Nevada, New Jersey, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact recruit@acxiom.com.