Marketing Lead (Full Stack)

Company Overview:

Acutrive is a leading provider of Acumatica ERP services, helping businesses streamline operations, improve efficiency, and achieve sustainable growth. The company delivers end-to-end cloud-based ERP solutions tailored for Construction, Manufacturing, Distribution, E-Commerce, and Field Service organizations. As an Acumatica-certified partner, Acutrive specializes in implementation, customization, and post-go-live support to maximize ROI and simplify complex workflows. With a customer-first approach, the team combines industry expertise and proven methodologies to enable confident decision-making across financial management, CRM, inventory control, and project accounting. Acutrive positions itself as a trusted ERP advisor dedicated to long-term client success.

Position Summary:

We are looking for a Marketing Lead (Full Stack) to develop and execute Acutrive's end-to-end marketing strategy. Reporting directly to the CEO, you will drive lead generation, strengthen our digital presence, and support business growth across the North American ERP market. This role is ideal for a self-driven marketing professional who enjoys both strategic planning and hands-on execution.

Key Responsibilities:

Marketing Strategy & Operations

• Develop and execute the company's marketing strategy.
• Establish CRM workflows, marketing processes, and lead tracking.
• Define Ideal Customer Profiles (ICP), buyer personas, and messaging.
• Align marketing initiatives with Sales through agreed lead qualification and handoff processes.

Demand Generation

• Plan and execute inbound and outbound lead generation campaigns.
• Build Acutrive's presence on G2, Capterra, Gartner Peer Insights, and other relevant platforms.
• Recommend and manage digital advertising initiatives.
• Generate qualified marketing leads that contribute to the sales pipeline.

Content & Brand Management

• Manage the content calendar and marketing campaigns.
• Develop marketing collateral, case studies, presentations, and sales materials.
• Support executive thought leadership initiatives.
• Maintain a consistent and professional brand across all channels.

Website & Digital Marketing

• Manage and optimize the company website.
• Monitor website performance through Google Analytics 4 (GA4).
• Improve SEO performance and organic visibility.
• Manage LinkedIn and other digital channels.

Sales Enablement & Reporting

• Develop sales presentations and proposal materials.
• Collaborate closely with Sales to improve lead quality and conversion.
• Prepare quarterly marketing plans, annual budget proposals, and monthly performance reports for leadership.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• 5–7 years of B2B marketing experience; technology, SaaS, IT services, or professional services experience is preferred.
• Proven track record of generating qualified leads and contributing to sales pipeline growth.
• Hands-on experience implementing or managing CRM platforms (HubSpot preferred).
• Proficiency in SEO, Google Analytics 4 (GA4), and LinkedIn for B2B marketing.
• Ability to create professional marketing collateral independently using tools such as Canva or similar.
• Excellent written English for North American B2B communication.
• Self-directed, proactive, and comfortable working with minimal supervision.
• Experience working in startup or small-team environments.

Why Join Us?

At Acutrive, you'll have the opportunity to make a meaningful impact by shaping and driving our marketing initiatives. You'll work directly with the CEO, enjoy a high level of ownership, and help build scalable marketing programs that generate measurable business growth.

If you thrive in an environment where your ideas are valued, your work directly influences business growth, and you enjoy both strategy and execution, we'd love to meet you.

Benefits

• Mandatory government benefits (SSS, PhilHealth, Pag-IBIG)
• 13th Month Pay
• Company-provided laptop and work equipment
• Hybrid / Remote work arrangement
• Direct collaboration with the CEO
• High ownership and decision-making autonomy
• Professional development and continuous learning opportunities
• HMO / Health Insurance
• Paid vacation and sick leaves
• Performance-based salary reviews
• Training and certification support

Take the next step in your marketing career. Apply today and become part of Acutrive's growing team!