Marketing Automation Specialist

Job Title : Marketing Automation Specialist, Fan Engagement

Locations : Remote

Full Time Opportunity

Job Description:

Responsibilities:

• Manage and execute the marketing campaign process from initial request submission to deployment with a focus on outbound marketing channels (e.g., email, SMS, push).

Audience segmentation & execution

QA of touchpoints, personalization elements, any dynamic content, etc.

Campaign build and deployment

• Drive product, contact and creative strategies to develop and implement large scale CRM campaigns optimized using machine learning, predictive modeling, and personalized content.
• Design and implement A/B and multivariate tests that yield continuous improvements to our fan strategies and lift conversion rates.
• Optimize lifecycle CRM campaigns (e.g., onboarding, reactivation) using insights and analytics along with automation tools to increase fan LTV.
• Prior working knowledge of enterprise level marketing automation platforms (Adobe tools such as AEP, AJO, CJA, Campaign, Marketo, etc. strongly preferred but, others such as SFMC will be considered).
• HTML editing and working knowledge required to be able to make edits to templates
• Deep understanding of channel KPIs, metrics, and reporting.
• Proficient in Photoshop.