Data Scientist - MMM

Job Description

Job Title: Senior Data Scientist – Marketing Mix Modeling (MMM)

Type: Contract

Location: Remote

Role Overview

We are hiring two Senior Data Scientists with strong hands-on experience in Marketing Mix Modeling (MMM). The ideal candidate will have deep statistical expertise, solid Python and SQL skills, and the ability to translate modeling insights into business strategy. Experience working with large-scale retail or CPG marketing data is preferred.

Key Responsibilities

• Build, validate, and interpret MMM models to quantify channel effectiveness
• Develop actionable insights and present optimization recommendations to stakeholders
• Integrate internal and external data sources into unified MMM datasets
• Use Python for modeling and SQL for data extraction and transformation
• Collaborate closely with marketing, finance, and analytics teams

Required Qualifications

• 5–7+ years of experience in data science or marketing analytics
• Minimum 2 years of deep, hands-on MMM experience (Bayesian or Frequentist preferred)
• Proficient in Python (pandas, statsmodels, PyMC3 or similar)
• Strong SQL skills for querying and transforming large datasets
• Excellent communication and visualization skills to explain technical insights to business users
• Retail/media/CPG experience highly desirable