Manager, Mobile Marketing

Job Title

Manager, Mobile Marketing

Requisition ID

R025785

Job Description

We are seeking an experienced Influencer Marketing Manager to lead creator campaigns for Call of Duty: Mobile in the Spanish-speaking LATAM region.

The ideal candidate will be responsible for developing and executing strategic programs that support seasonal and high-priority product beats, with a focus on driving player growth, retention, and acquisition.

This role requires direct management of creator partnerships, close collaboration with regional marketing teams, and a strong ability to analyze performance data to inform future activations. A deep passion for gaming and expertise in the creator ecosystem are essential.

Key Responsibilities

• Develop and execute creator marketing strategies aligned with Call of Duty: Mobile product beats and business objectives.
• Identify, evaluate, and onboard content creators across established and emerging platforms to support regional growth.
• Manage day-to-day relationships with creators, ensuring clear communication, timely deliverables, and ongoing engagement.
• Collaborate with LATAM marketing teams and agency partners to localize and adapt global creator activations for regional relevance.
• Define success metrics and campaign KPIs; track and analyze performance across reach, views, engagement, sentiment and ROI.
• Maintain and update a regional creator database; manage contracts, scopes, and payment workflows in coordination with legal and finance.
• Monitor creator content to ensure alignment with Call of Duty brand standards and messaging guidelines.
• Optimize the regional creator roster and content strategy based on performance data and qualitative feedback.
• Provide input to cross-functional teams on product updates and key marketing moments to inform creator planning.
• Proactively identify and nurture emerging talent aligned with the brand and audience goals.

Player Profile

• Bachelor’s Degree Preferred.
• 8+ years of influencer marketing.
• Experience working directly with regional content creators and/or agencies.
• Experience in social media reporting tools, such as Sprinklr, Tubular and others.
• Ability to manage multiple projects simultaneously and prioritize demands.
• Cross functional team player, with strong verbal and communication skills.
• Self-starter and motivated to work within a fast-paced environment.
• Direct experience in gaming or very thorough knowledge and passion for gaming.
• Excellent organization and communication skills.
• Proven ability to interpret data and generate actionable insights to inform strategy and optimize performance.

Our World

At Activision, we strive to create the most iconic brands in gaming and entertainment. We’re driven by our mission to deliver unrivaled gaming experiences for the world to enjoy, together. We are home to some of the most beloved entertainment franchises including Call of Duty®, Crash Bandicoot™, Tony Hawk’s™ Pro Skater™, and Guitar Hero®. As a leading worldwide developer, publisher and distributor of interactive entertainment and products, our “press start” is simple: delight hundreds of millions of players around the world with innovative, fun, thrilling, and engaging entertainment experiences.

We’re not just looking back at our decades-long legacy; we’re forging ahead to keep advancing gameplay with some of the most popular titles and sophisticated technology in the world. We have bold ambitions to create the most inclusive company as we know our success comes from the passionate, creative, and diverse teams within our organization.

We’re in the business of delivering fun and unforgettable entertainment for our player community to enjoy. And our future opportunities have never been greater — this could be your opportunity to level up.

Ready to Activate Your Future?