Demand Generation Manager, Marketing Operations

Demand Generation Manager, Marketing Operations

ActiveComply | Marketing | Reports to: Head of Marketing

About ActiveComply

ActiveComply is a compliance SaaS platform built for banking, financial services, and insurance (BFSI) institutions. We help compliance and marketing teams at financial firms monitor and manage advertising, social media, and web content to meet regulatory requirements. We're a lean, fast-moving team backed by Level Equity, scaling toward our next growth milestone.

The Role

We're hiring a Demand Generation Manager with a strong marketing operations background to own the systems, data, and process that turn campaigns into pipeline. This is not a "run the ad accounts" role. We are in the process of hiring a digital marketing agency for paid execution (search, social, and display), and you will manage that agency relationship directly. Your job is to architect and operate the demand gen engine underneath it: lead scoring, lifecycle stages, attribution, automation, and the Salesforce infrastructure that makes every campaign measurable and accountable to pipeline and revenue.

You report directly to the Head of Marketing with no layer in between. You'll manage the paid agency, partner closely with RevOps on CRM and reporting, and give leadership a clear, trustworthy answer to where pipeline is coming from and whether it's working.

This role is for a self-starter who is eager to own the demand generation function. ActiveComply is at a stage of rapid growth and this role will be a high-profile seat within the broader go-to-market team.

What You'll Own

Marketing Operations & Systems

- Administer and continuously improve our Salesforce marketing stack (our system of record): lead routing, scoring, lifecycle stage definitions, and data hygiene

- Build and maintain multi-touch attribution reporting that connects spend and campaigns to pipeline and closed revenue

- Own marketing automation: nurture programs, lead alerts, scoring decay logic, and handoff workflows to sales

- Partner closely with RevOps on CRM architecture, field structure, and reporting integrity

Demand Generation Strategy & Agency Management

- Set the demand gen plan and pipeline targets by segment and vertical

- Manage our paid media agency directly: briefs, performance targets, budget accountability, and course-correction when results miss the mark

- Run demand gen channels that make sense to keep in-house: email and lifecycle marketing, webinars, content syndication, and organic/owned channels

- Build and manage nurture and re-engagement campaigns for inbound leads, trial users, and dormant pipeline

- Partner with sales leadership on lead qualification criteria (MQL/SQL definitions) and tune scoring based on conversion data

Reporting & Insights

- Own the demand gen and funnel reporting that feeds weekly marketing updates and board/investor materials

- Analyze campaign and channel performance, agency-driven and owned, to identify what's working and reallocate effort accordingly

- Bring a point of view on what to test next, backed by data, not just activity metrics

What Success Looks Like

- Clean, trustworthy attribution data that leadership can act on without double-checking it

- A well-run agency relationship: sharp briefs, performance measured against pipeline (not just clicks), and fast course-corrections

- A lead lifecycle and scoring model that sales trusts, with MQL-to-SQL and SQL-to-opportunity conversion improving over time

- A Salesforce marketing infrastructure that scales cleanly as the team and data volume grow

What We're Looking For

- 7+ years in demand generation and/or marketing operations, or equivalent scope, ideally in B2B SaaS

- Deep hands-on experience with Salesforce. You should be comfortable in the weeds of workflows, fields, and reporting, not just dashboards

- Direct experience managing external agencies or vendors for paid media execution. You don't need to be a paid media expert, but you need to know how to hold one accountable

- Strong grasp of attribution modeling, lead scoring, and funnel metrics, and the judgment to know when the data is telling you something real versus noise

- Comfortable operating in a lean team where you set strategy and do the operational work yourself, with no team beneath you

- Financial services, compliance, or regulated-industry experience is a plus, not a requirement