Lifecycle Marketing & Systems Manager

Job Title: Lifecycle Marketing & Systems Manager

Job Type: Full-time / Remote

Work Hours: PST

Job Overview:

We’re helping our client find a highly experienced Lifecycle Marketing & Systems Manager to lead and optimize their sophisticated email and CRM ecosystem. This is not a typical email marketing role, you will work at the intersection of marketing, product, data, UX, and engineering, managing a multi-platform, multi-vendor tech stack that powers complex lifecycle journeys across global markets.

In this role, you will own and evolve the entire lifecycle marketing system, ensuring scalability, efficiency, and a seamless customer experience while contributing to the company’s growth and retention goals.

Responsibilities:

• Own, audit, and evolve our full lifecycle marketing system – including transactional, triggered, and behavioral campaigns.
• Complete a 2-week audit with documented flow maps, pain points, and a roadmap for improvement.
• Lead cross-functional coordination between Growth, Product, Analytics, Engineering, and external vendors to align CRM strategy with broader business goals.
• Manage and streamline a complex martech ecosystem (ESPs, CDPs, customer support tools, analytics platforms, checkout systems).
• Conduct deep system audits to uncover legacy logic, overlapping triggers, conflicting flow and missed opportunities, ensuring increased system clarity and reduced redundancies.
• Standardize and document business logic, flow ownership, and performance benchmarks across departments and platforms.
• Evaluate and optimize vendor partnerships and platform usage for best-in-class deliverability, scalability, and customer experience
• Design and execute testing roadmaps for flows and segmentation strategies in collaboration with data and growth teams.
• Translate UX/business logic into clear flow maps, working alongside designers and developers to ensure accuracy and effectiveness.
• Partner with international teams to adapt lifecycle strategies for localization, compliance, and regional business priorities.
• Ensure lifecycle strategies are fully aligned across departments and platforms, with an accountability structure implemented.

Requirements:

• 7+ years in Lifecycle/CRM Marketing, with at least 3 years managing complex, enterprise-level systems across multiple platforms.
• Proven experience with Klaviyo
• Proven experience working across multiple departments and platforms (e.g. ESPs, CDPs, Shopify, Recharge, Zendesk, GA, Segment, etc.)
• Strong technical fluency – you understand customer data, event tracking, integrations, and how various tools interconnect.
• Background in UX/UI, Business Analysis, or Systems Design is highly preferred.
• Excellent communication and documentation skills; able to align technical realities with strategic business objectives.
• Experience working in international/multi-market environments and navigating varying compliance/regulatory needs.

Nice-to-Have:

• Experience with legacy system audits and modernization
• Familiarity with other lifecycle platforms like Braze, Iterable, or Salesforce Marketing Cloud
• Strong understanding of eCommerce KPIs (LTV, AOV, RPR) within a technical system context