Demand Generation Marketing Specialist

The Demand Generation Marketing Specialist should have experience in the mid and large business market, campaign planning, execution, and performance measurement. The Demand Generation Marketing Specialist will collaborate with the global marketing team, including Product Marketing, Regional Marketing, Events, and Global Communications, to drive omnichannel campaigns.

What You'll Do

• Plan and execute local and global marketing campaigns to drive pipeline growth and demand generation while ensuring deadlines are met
• Manage campaign-related projects, including coordinating global rollouts and aligning launch communications with regional needs
• Oversee simultaneous regional campaigns, ensuring consistency and alignment
• Secure and manage resources, executing marketing funnel activities such as email marketing, online events, digital campaigns, and social media
• Track project performance using key KPIs and optimize as needed
• Build strong relationships and integrate processes across internal teams and external vendors
• Maintain and enhance departmental process documentation, developing new workflows as needed
• Work with Salesforce, Power BI, and Excel to analyze and report on campaign performance
• Manage email campaigns in Marketo, measuring and optimizing engagement

What You Bring

• 3+ years of experience in marketing operations or project management
• Strong project management experience, including application rollouts for sales and marketing teams
• Bachelor’s degree in marketing, business, or a related field (Project Management certification is a plus)
• Familiarity with marketing technologies, content management systems, web, advertising, e-commerce platforms, BI tools, and agile work tools like Jira, Confluence, Salesforce, and Marketo
• Experience in executing partner and customer communications
• Excellent customer service and collaboration skills
• Ability to work across multiple time zones (Asia to the US)
• Strong stakeholder management and ability to gather feedback
• Adaptability to work with diverse skill sets, from technical to strategic roles
• Agile project management skills with strong planning and organizational abilities
• Self-starter, team player, and proactive communicator
• Knowledge of the backup, disaster recovery, and security market is a plus
• Fluent English (written & spoken)

Who We Are

Acronis is a global cyber protection company that provides natively integrated cybersecurity, data protection, and endpoint management for managed service providers (MSPs), small and medium businesses (SMBs), enterprise IT departments and home users. Our all-in-one solutions are highly efficient and designed to identify, prevent, detect, respond, remediate, and recover from modern cyberthreats with minimal downtime, ensuring data integrity and business continuity. We offer the most comprehensive security solution on the market for MSPs with our unique ability to meet the needs of diverse and distributed IT environments.

A Swiss company founded in Singapore in 2003, Acronis offers over twenty years of innovation with 15 offices worldwide and more than 1800 employees in 50+ countries. Acronis Cyber Protect is available in 26 languages in 150 countries and is used by over 20,000 service providers to protect over 750,000 businesses.

Our corporate culture is focused on making a positive impact on the lives of each employee and the communities we serve. Mutual trust, respect and belief that we can contribute to the world everyday are the cornerstones of our team. Each member of our “A-Team” plays an instrumental role in driving the success of our innovative and expanding business. We seek individuals who excel in dynamic, global environments and have a never give up attitude, contributing to our collective growth and impact.

Our Interview Practices

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process.

Use of AI-generated responses or third-party support during live interviews may be grounds for disqualification from the recruitment process and a full criminal, education and identification background check is required for all new hires.

_Acronis is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, marital status, national origin, physical or mental disability, medical condition, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, gender identity or expression, or any other characteristic protected by applicable laws, regulations and ordinances.

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