Marketing Manager II: Paid Search & App Acquisition

At Acorns, we look after the financial best interest of the up-and-coming. We are innovators. We make bold decisions. We stay curious, inspiring one another to push past all previous thresholds of possibility. We are one team and are building a diverse community of team members, partners, and customers from all walks of life to foster creativity, challenge conventional thinking, and put the tools of wealth-making in everyone’s hands.

We are looking for missionaries who are rooted in purpose, to join our team. We can achieve our goals if we are a team of missionaries working toward a shared purpose and mission.

Our mission? With benevolence and courage, we look after the financial best interests of the up-and-coming; beginning with the empowering, proud step of micro-investing.

How do we accomplish our mission? Our values.

Lead With Heart

With compassion, integrity, and tenacity, inspire yourself and others to move past all previous thresholds of possibility

Make Bold Decisions

We are creating a new world. Be optimistic, adventurous, and courageous. Leap fearlessly into the future

Always Build Trust

Say what you mean, mean what you say, and do what you say you’re going to do. We are all owners. We are one team

Never Stop Growing

Change IS the constant. Stay hungry and curious. Be relentless in the pursuit of progress

Find a way

Never settle, no excuses, nothing is impossible. Just make it happen

Our values guide us, and our mission drives us.

Come join us and help deliver financial wellness for the whole family, creating compound growth at every life stage.

Marketing Manager II: Paid Search & App Acquisition | Acorns

Acorns is looking for a Paid Acquisition Marketing Manager II to join our Growth team and drive high-quality subscriber growth through deeper Google Paid Search and App Campaign (UAC) experimentation, data-led optimization, and strategic testing. This individual will thrive in a fast-paced, test-and-learn environment, with a strong focus on maximizing performance within the Google ecosystem while contributing to strategic AI and tooling advancements.

This role has the option to be remote or based in our Irvine or New York offices.

You are not expected to have experience with all listed requirements. If you feel passionately about Acorns' mission, vision, and values, we encourage you to apply.

Job Responsibilities

• Own and optimize Google Paid Search and App Campaigns (UAC) through advanced segmentation, asset testing, event signal strategy, and automation.
• Design and execute a robust experimentation roadmap, including A/B tests, incrementality tests, and creative optimization, with a strong focus on improving media
• Drive strategic AI initiatives to improve Paid Search efficiency and audience modeling; help define the future of AI-integrated Search growth tools at Acorns.
• Refine internal reporting, dashboards, and automation to improve transparency, operational efficiency, and real-time decision-making.
• Drive experimentation and testing roadmap within the paid search channel to establish new growth levers.
• Collaborate cross-functionally with Analytics, Creative, Brand, and Lifecycle Marketing to align campaign strategy with company goals and customer insights.
• Lead the development of ad content and messaging that resonates across channels, ensuring a strong brand identity throughout the customer journey.
• Partner with external channel account managers, identifying performance expectations and quarterly OKRs with clear growth goals and accountability.
• Contribute to a learning-focused, collaborative team culture while continuously developing your leadership and strategic thinking skills.
• Participate in leadership development programs and cross-functional initiatives as part of career progression.

What You Will Bring To Acorns

• 4–6+ years of experience managing Google Paid Search and UAC, with hands-on optimization of campaigns, conversion signal strategies, and creative experimentation. Deep understanding of how machine learning powers Google UAC delivery and a track record of improving campaign performance through strategic experimentation.
• Experience driving acquisition across Apple Search Ads.
• Strong analytical mindset - proficient in Excel/Google Sheets (pivot tables, VLOOKUPs), with a foundational understanding of SQL and A/B testing methodology.
• Passion for using AI and automation to improve media efficiency, creative development, and campaign management tooling.
• A test-and-learn mentality, backed by curiosity, attention to detail, and a drive to uncover new growth opportunities.
• Excellent collaboration and communication skills - thrives in cross-functional environments.
• A collaborative spirit, hunger for learning, and drive to deliver measurable impact.
• Deep passion for Acorns' mission: helping everyday Americans grow wealth and achieve financial wellness.

What We Offer

• Competitive salary and stock options
• Comprehensive benefits package for you and your family
• Flexible work hours, remote options, and paid time off
• 401(k) discretionary match
• Monthly Acorns account contribution + GoHenry account for your family
• Quarterly Wellness Days to recharge
• Free access to Headspace, Ginger, and Addition Wealth
• Acorns Career Development Program & Leadership Training
• Monthly team celebrations, events, and guest speakers
• A talented, mission-driven team that believes in doing meaningful work

About Acorns

Acorns helps everyday consumers save and invest for the long term. Customers have invested over $15 billion with Acorns—much of it spare change. As the largest subscription service in U.S. consumer finance, we serve 10M+ Americans with tools to invest automatically, retire simply, spend mindfully, and grow money for their children.

Our Mission

With benevolence and courage, we look after the financial best interests of the up-and-coming, beginning with the empowering step of micro-investing.

Our Values

• Lead With Heart
• Make Bold Decisions
• Always Build Trust
• Never Stop Growing
• Find a Way

Commitment to a Diverse Community

We’re committed to building a diverse community of customers, team members, and partners. We believe diversity fuels innovation, challenges thinking, and better represents the everyday Americans we serve.