Email Marketing Manager

About the job

At Aconcagua Talent we help top talent in Argentina find remote roles with US companies. We are much more than just a conventional matchmaking platform; we are an immersive ecosystem tailored to propel your career journey to new heights.

About our client:

Our client is a fast-growing e-commerce company based in the US that specializes in apparel and lifestyle products. They’ve built a strong direct-to-consumer presence, cultivating a loyal customer base that values creativity, humor, and premium quality.

Essential Duties and Responsibilities

Email & SMS Marketing

• Develop and execute email and SMS campaigns using Klaviyo and Wunderkind to drive engagement, retention, and revenue.
• Own segmentation, automation, A/B testing, and optimization for both channels.
• Collaborate with copy and design teams to create compelling, conversion-focused content.
• Track performance metrics, analyze trends, and implement improvements to maximize open rates, click-throughs, and conversions.
• Build and segment email campaigns for wholesale customers on Faire, ensuring a seamless experience.
• Ensure compliance with best practices, legal regulations, and deliverability standards.

Customer Experience & Journey Optimization

• Use email and SMS to create a seamless, personalized customer journey across every touchpoint.
• Leverage behavioral data to send timely, relevant messages that guide customers from lead capture to retention.
• Implement automated flows that address key moments—welcome series, abandoned cart, post-purchase, and re-engagement.
• Partner with cross-functional teams to ensure email and SMS messaging aligns with the full customer experience.

Strategy & Analysis

• Drive integrated email and SMS strategies that boost traffic, acquisition, and sales.
• Analyze campaign data, provide actionable insights, and refine strategies.
• Stay current on industry trends and emerging best practices.

Collaboration &Communication

• Partner with internal teams (social, content, e-commerce) to align messaging and maximize impact.
• Work with external vendors to optimize email and SMS tools.
• Report directly to the VP of Marketing, aligning on goals and performance.

Competencies

• Analytical & CriticalThinking – Interprets data, recognizes patterns, and makes informed decisions.
• Strategic Problem-Solving – Thinks holistically about email/SMS within the larger marketing funnel.
• Customer-Centric Mindset – Focused on enhancing the customer journey through high-value interactions.
• Results-Driven – Aims for measurable engagement, retention, and revenue growth.
• Attention to Detail – Ensures flawless campaign execution.
• Agility & Adaptability – Thrives in a fast-paced, evolving environment.
• Collaboration & Communication – Works seamlessly with cross-functional teams.

Must-Haves

• 5+ years of experience in digital marketing, with a strong focus on email and SMS marketing.
• Proven experience in project managing marketing campaigns—from briefing and execution to launch and post-campaign analysis.
• Expertise in Klaviyo and other email/SMS marketing tools, staying current on digital trends.
• Shopify experience, particularly in e-commerce integration.
• Strong analytical mindset, able to interpret data and drive strategic decisions.
• Exceptional communication skills (written and verbal) with the ability to build and maintain strong relationships.
• Passion for growth, customer engagement, and performance-driven marketing.

Benefits

• Competitive salary (paid in USD).
• Flexible PTO—no accrual required.
• Flexible hours—results matter more than clocking in.
• Access to all necessary resources and tools for success.