We are looking for an experienced Digital Marketing Executive to join our team in Egypt. The ideal candidate will be responsible for developing and executing strategic digital marketing plans to boost brand visibility, increase occupancy rates, and drive business growth. Proficiency in both in English and Arabic is highly preferred, along with a strong understanding of digital marketing channels.

Responsibilities:

• Proficient in Digital Marketing Campaigns: Lead the planning, execution, and optimization of all digital marketing efforts, including paid search (PPC), social media advertising, content marketing, email campaigns, and SEO/SEM strategies.

• Optimize Online Presence: Continuously enhance and manage the company’s digital presence across multiple platforms, including Google, Social media platforms (Instagram, Facebook, LinkedIn etc.), and the company website.

• Monitor and Analyze Performance Metrics: Track, evaluate, and report on key performance metrics (KPIs) for all campaigns, using insights from analytics tools to make data-driven decisions for improving campaign effectiveness.

• Ensure Consistent Brand Messaging across all digital channels as per marketing collaterals.

• Maintain Cross-Departmental Coordination: Coordinate with other departments to ensure marketing efforts align with broader company objectives and operational timelines.

• ROI Effectiveness: Monitor and manage the paid promotions budget, ensuring effective allocation of resources across campaigns and tools and derive maximum results.

• Innovation and Trend Monitoring: Stay updated on the latest digital marketing trends, tools, and technologies to drive continuous improvement and innovation within the team.

Requirements :

• Bachelor’s degree in Marketing, Business, or a related field.

• 3-5 years of experience in marketing, preferably in the finance sector.

• Fluency in English and Arabic (spoken and written).

• Expertise in digital marketing strategies, social media, SEO, SEM, and email marketing.

• Proven experience with PPC campaigns and analytical tools (Google Ads, SEMrush, etc.).

• Strong communication skills, with the ability to manage multiple projects.

• Ability to work in a fast-paced environment and meet deadlines.