Marketing Manager

Job Summary

We are seeking a versatile Marketing Manager to support Acelab's growth across multiple marketing functions. This role combines strategic thinking with hands-on execution, focusing on content development, event marketing, campaign management, and cross-functional collaboration. You'll work closely with our product and sales teams to create compelling marketing materials, drive brand awareness, and support our go-to-market efforts in the AEC industry. The ideal candidate is a marketing generalist who thrives in a fast-paced startup environment and can wear multiple hats.

Key Responsibilities

Content Development & Marketing Communications

• Create compelling marketing content including blog posts, case studies, white papers, and solution briefs
• Develop and maintain consistent brand messaging across all marketing channels and materials
• Write and edit website copy, email campaigns, and social media content
• Collaborate with design teams to produce visual assets and marketing collateral
• Support PR initiatives and thought leadership content development

Event Marketing & Brand Presence

• Plan and execute event marketing strategies for trade shows, conferences, and industry events
• Coordinate booth presence, speaking opportunities, and event logistics
• Develop event-specific marketing materials and follow-up campaigns
• Manage virtual and in-person event experiences to maximize lead generation
• Track and analyze event ROI and performance metrics

Campaign Management & Lead Generation

• Support demand generation campaigns across digital and traditional channels
• Assist with email marketing campaigns, including segmentation and automation
• Collaborate on paid advertising initiatives and content distribution
• Help optimize conversion funnels and landing pages
• Support ABM (Account-Based Marketing) initiatives for key prospects

Cross-Functional Support & Analysis

• Partner with Product, Sales, and Customer Success teams to align marketing efforts
• Support sales enablement with updated materials and training resources
• Conduct market research and competitive analysis to inform marketing strategy
• Track and report on marketing performance metrics and campaign effectiveness
• Assist with CRM (Hubspot) management and lead scoring processes

Requirements

Required Qualifications

Experience

• 3-5 years in B2B marketing, preferably in technology or SaaS companies
• Experience with content marketing, event marketing, and digital campaigns
• Proven ability to create compelling marketing materials and copy
• Familiarity with the AEC (Architecture, Engineering, Construction) industry is a strong plus

Skills

• Excellent written and verbal communication skills with strong attention to detail
• Proficiency with marketing tools including HubSpot, Google Analytics, and social media platforms
• Experience with content management systems and basic design tools
• Strong project management skills with ability to handle multiple initiatives simultaneously
• Data-driven mindset with experience analyzing campaign performance and metrics

Education

• Bachelor's degree in Marketing, Communications, Business, or related field

Preferred Qualifications

• Experience in early-stage or high-growth technology companies
• Background in B2B SaaS marketing and complex sales cycles
• Familiarity with marketing automation platforms and CRM systems (Hubspot)
• Experience with video content creation and webinar management
• Basic understanding of SEO/SEM and digital marketing best practices
• Knowledge of architectural or construction industry trends and challenges

Benefits

We offer comprehensive benefits designed to work for you:

• Fully Remote Team - We're working in every U.S. timezone, so wherever you are, you're part of the team
• Unlimited PTO - Sick days, bank holidays, and the flexibility to recharge included
• Home Office and Wellness Stipends - Deck out your workspace with our investment in your comfort, because great work starts with a great environment
• FSA, HSA, and Health Plans - Medical, dental, vision, short-term/long-term disability plans, plus options for supplementary insurance
• 401(k) Plans - Prep for retirement with automated 401(k) contributions

Growth and Ownership - We're growing fast and building together, so you can own your work, lead with vision, and enjoy the rewards of making a real impact