Marketing Executive

Job Summary:

We are looking for a dynamic and creative Marketing Executive to handle end-to-end marketing activities, including exhibitions, branding, digital marketing, social media, website management, and creative development. The candidate should have a good mix of technical understanding and marketing execution skills, with hands-on experience in digital tools and event coordination.

Key Responsibilities:

1. Exhibition & Event Management

• End-to-end planning, coordination, and execution of yearly exhibitions and trade shows.
• Manage stall design, logistics, branding, coordination, and post-event reports.
• Plan and execute in-house events with attention to branding and presentation.
• Handle hotel coordination and vendor management for event conduction.

2. Industry Association & Branding Management

• Build and maintain relationships with key industry associations.
• Identify and pursue branding opportunities through sponsorships, collaborations, and industrial forums.

3. Marketing Material & Creative Management

• Manage creation, stock, and updates of marketing materials like brochures, standees, posters, and catalogues.
• Ensure all creatives follow brand guidelines.
• Independently create visuals using Canva or similar platforms; basic video editing knowledge preferred.

4. Digital Marketing & Social Media

• Develop and maintain Social Media Calendars across LinkedIn, Facebook, Instagram, Threads, and X (Twitter).
• Manage and grow brand presence on YouTube through creative content and regular updates.
• Work on SEO & SEM to enhance online visibility and lead generation.
• Oversee website hosting, domain management, and content updates using platforms like WordPress.

5. Marketing Communication & Mailers

• Develop impactful marketing mailers, newsletters, and promotional campaigns.
• Plan and execute promotion strategies using in-house mailing software.
• Ensure effective tracking and analytics of campaign performance.

6. Marketing Calendar & Budgeting

• Prepare and manage the annual marketing calendar covering all campaigns, exhibitions, and events.
• Plan and monitor the marketing budget for each activity.

7. Corporate Gifts & Collaterals

• Manage procurement and distribution of marketing gifts such as diaries, bags, pens, hampers, and giveaways.

8. Photography & Videography

• Coordinate or independently handle product photography and videography for promotional use.
• Maintain an organized library of marketing visuals.

Desired Skills & Competencies:

• Strong communication, coordination, and presentation skills.
• Excellent understanding of social media platforms (LinkedIn, Facebook, Instagram, Threads, X, YouTube).
• Working knowledge of WordPress, SEO/SEM, and email marketing tools.
• Creative mindset with ability to conceptualize and execute marketing campaigns.
• Hands-on experience with Canva, basic video editing software, and MS Office.
• Good aesthetic sense and attention to detail.
• Proactive, organized, and capable of multitasking under deadlines.