Marketing Specialist

Key Responsibilities

• Marketing Strategy & Execution:
• Develop, own, and execute data-driven marketing strategies that align with business goals for lead generation, customer acquisition, and brand visibility.
• Content & Campaign Management:
• Plan and manage targeted campaigns (email, SEO/SEM, webinars, social, paid media) for law firms and legal departments in the US and UK.
• Brand Positioning:
• Strengthen ALB’s positioning in the LegalTech space, focusing on differentiators like AI-driven compliance and time entry automation.
• Market Research:
• Stay updated with trends in LegalTech, billing practices, and compliance norms in key geographies (US/UK); identify competitor activities and market opportunities.
• Digital Presence:
• Oversee ALB’s digital channels including website, blog, LinkedIn, and Google Ads to ensure consistent branding and engagement.
• Event & Partnership Marketing:
• Support or lead participation in legal tech expos, webinars, and industry events (virtual/in-person) to grow partnerships and pipeline.
• Analytics & Reporting:
• Use tools like HubSpot, Google Analytics, and CRM systems to track KPIs, optimize campaigns, and report outcomes to leadership.

Requirements

• Experience:
• Minimum 3 years of B2B marketing experience in SaaS or software products, with a strong preference for LegalTech or FinTech background.
• Exposure to the US or UK legal/technology markets is a must.

Skills:

• Strong in digital marketing, inbound/outbound campaigns, and performance tracking
• Excellent content writing/editing skills for a professional B2B audience
• Familiarity with CRM and marketing automation platforms (e.g., HubSpot, Mailchimp)
• SEO/SEM knowledge preferred
• Ability to collaborate with sales, product, and external agencies

Education:

• Bachelor's degree in Marketing, Communications, Business, or related field (MBA preferred)