Marketing Automation Manager

🚀 Join the Team Powering the Future of Digital Credentials

Accredible, the world’s leading digital credential platform, is seeking an experienced Marketing Automation Manager to join our growing marketing team. As a key member of our team, you’ll be responsible for our marketing lead data and seamless execution across marketing channels—helping the broader team scale efficiently and make smarter decisions.

💼 About The Role

Reporting to the VP of Marketing, you’ll play a vital role in ensuring lead quality and data accuracy that fuels both marketing campaign execution and our sales pipeline. This role requires the utmost attention to detail, strong analytical skills (excel experience is a must), and the ability to collaborate effectively across teams.

🎯 Key Responsibilities

• Database Management: Create and manage lead lists through database segmentation, data enrichment, lead scoring and more. Maintain data quality and review feedback from lead qualification rates to continually build higher quality lead lists. Creatively generate new ideas for focused lead lists which are likely to lead to a high qualification rate.
• Lead Routing and Management: partner with the Business and Systems Intelligence team to ensure timely and accurate distribution of leads to the sales team.
• Campaign Execution: partner with the Demand Generation team to execute campaigns including segmentation, campaign workflows, form creation, uploading lead lists, and pre-launch testing.
• Manage day-to-day operations, support, and maintenance of marketing systems including user provisioning, maintaining integrations, training and troubleshooting.
• Work closely with cross-functional teams, including demand generation, sales, business systems and intelligence, and customer success, to align on segmentation and prioritization of leads.

🧠 What We’re Looking For

• Demonstrated Marketing Operations experience. Experience with Eloqua, Marketo, Salesforce or Hubspot required. B2B Tech or EdTech experience preferred.
• Expertise with Excel to analyze and review data using V Lookup and pivot tables
• Proficient with Google Suite (Docs, Sheets, Slides, Mail) and Asana (or other project management software)
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners
• Results-oriented and accountable; must take ownership of all assigned responsibilities and adhere to deadlines
• Efficient and effective meeting management skills
• Strong attention to detail and problem-solving skills

Preferred Skills / Experience

• Experience managing or supporting webinars using Zoom Webinars, ideally in collaboration with content or demand generation teams
• Familiarity with Oracle Eloqua

🌟Why You’ll Love It Here

• Competitive Salary
• 35 Days Annual Vacation
• 100% Paid Medical, Vision & Dental Insurance for you and your dependents
• Equity Options
• Flexible Leave Policies
• Life Insurance & Employee Assistance Programs
• Remote Work Flexibility
• Two hours per week (paid) to spend learning anything you like related to your role, plus a budget to spend on learning materials (courses, books, conferences). We love education, and we believe in nurturing your growth!
• A promise to invest in your growth personally and professionally. Wherever you would like to go and whatever you would like to do, we will be there to support you.
• Many additional perks!

🌍 Remote-First

Accredible is remote-first, people-first, and proud to be a mission-driven company shaping the future of learning and achievement.

Accredible is Open and Inclusive. We welcome people of any gender identity or expression, race, skin color, ethnicity, age, size, nationality, sexual orientation, ability level, neurotype, religion, elder status, family structure, culture, subculture, political views, education level, identity, and self-identification. We welcome teachers, learners, activists, artists, dreamers, doers, ordinary people, extraordinary people, and everyone in between.

❓Looking for More Info?

Accredible is the world’s leading digital credential platform, enabling education and training leaders to increase learner engagement and drive program growth. Over 2,300 organizations, including Google, IAPP, McGraw Hill, Rutgers, Skillsoft, and the University of Cambridge, rely on Accredible to manage and measure everything from issuing digital certificates and badges to visualizing learning pathways to spotlighting certified learners. Founded in 2013, Accredible has helped issue and verify over 160 million career-advancing credentials. To learn more, visit accredible.com.