We are seeking an experienced Digital Marketing Manager or Sr. Digital Marketing Manager with a strong B2B background to own and scale our digital programs. Our customers make high-value, considered investments, so the ideal candidate understands how to build digital strategies that drive awareness, generate qualified leads, and nurture them across longer, multi-stakeholder buying journeys. This role requires a balance of strategic leadership and hands-on execution across SEO, AI-driven SEO, HubSpot, paid media, and demand generation. Success will be measured by pipeline contribution, marketing-sourced revenue, and improvements in conversion efficiency through to closed-won deals. The ideal candidate must demonstrate the ability to connect marketing programs directly through to revenue and closed deals.

Duties

SEO / AI SEO / Local SEO

Build advanced SEO strategies (AI-assisted, geo-targeted) that attract and convert decision-makers.
Conduct keyword research and competitor analysis for high-value B2B markets.
Optimize landing pages and content frameworks for lead capture and authority-building.
Track performance by: organic traffic growth, keyword share of voice, % increase in SERP rankings, organic MQL volume, cost-per-organic-lead.

Paid Media (Google Ads & Meta Ads)

Plan and manage paid campaigns targeting B2B buyers (executives, physicians, practice owners).
Own audience segmentation, testing, and conversion tracking to optimize ROI.
Manage budgets effectively across platforms to achieve pipeline goals. - Track performance by: CTR, CPL, cost-per-MQL, CAC by channel, pipeline influenced by paid campaigns, ROI.

HubSpot & Marketing Automation

Develop nurture programs, workflows, and lead scoring to accelerate conversions.
Manage reporting and attribution, ensuring marketing impact on pipeline is clear.
Maintain CRM/marketing automation data integrity.
Track performance by: email open/click-through rates, lead engagement scores, MQL → SQL conversion rate, time-to-SQL, influenced opportunities.

Lead & Demand Generation

Execute integrated campaigns across paid media, content, webinars, and ABM.
Align with sales on pipeline goals and continuously refine funnel performance.
Track conversion metrics across the full funnel: MQL → SQL → Opportunity Closed-Won.
Key success measures: % of pipeline sourced by marketing, marketing-influenced pipeline, lead-to-opportunity conversion, opportunity-to-deal closed rate, revenue contribution, and overall pipeline acceleration.

Analytics & Performance

Monitor KPIs across the demand gen funnel (CPL, CAC, ROI, MQL-to-opportunity rate, opportunity-to-closed-won rate).
Deliver dashboards and executive-ready reports on campaign performance.
Partner with sales ops and finance to connect marketing activity directly to closed revenue outcomes.

Skills

5–8+ years of B2B digital marketing experience, ideally in industries with long, complex sales cycles.
Expertise in SEO (AI-driven and geo-focused), HubSpot, Google Ads, and Meta Ads.
Proven ability to generate demand and nurture leads for considered, high-value purchases.
Strong analytical skills with the ability to connect marketing activity to revenue and closed deals.
Excellent communication and project management skills. - Background in medical aesthetics, medical devices, or other capital equipment industries a plus.

What we are looking for

A marketer who can strategize and execute campaigns end-to-end.
Comfortable with the nuance of educating, nurturing, and converting high-value buyers.
Data-obsessed, test-driven, and results-oriented.
Collaborative, entrepreneurial, and motivated to make an impact

Job Type: Full-time

Pay: $90,000.00 - $130,000.00 per year

Benefits: