Marketing Manager (Salesforce Consulting Firm)

THIS IS A FULLY REMOTE POSITION

Accelerize 360 is a Summit Level Salesforce partner seeking a data-driven and strategic Marketing Manager to build brand awareness and accelerate the growth of our Salesforce practice. This role will be responsible for planning, executing, and optimizing marketing collateral to strengthen our position as a leading Salesforce consulting partner and showcase our expertise to target audiences. Proactive, thoughtful and speed are important attributes for this role.

Key Responsibilities

1. Content Strategy & Thought Leadership:

• Create and curate 10-15 high-impact content pieces on a monthly basis (3-4 videos, 5-6 blog articles, 1-2 whitepapers, and 3-4 customer success stories) to showcase our Industry and use case expertise across Sales Cloud, Service Cloud, Marketing Cloud, Data Cloud, and MuleSoft.
• Develop rapid-response industry insights to trending Salesforce updates and releases.
• Manage content gathering workflows with internal teams, ensuring timely delivery and quality standards.

2. Brand Awareness & Industry Positioning:

• Manage corporate Website, LinkedIn, Twitter, and YouTube presence, increasing engagement with Salesforce ecosystem leaders, clients, and industry influencers.
• Ensure brand consistency across website, social media, marketing materials, and outbound communications.
• Create compelling use case narratives that demonstrate our problem-solving capabilities across various industries.
• Develop and maintain a content calendar that aligns with Salesforce product releases and industry events.

3. Event & Ecosystem Engagement:

• Plan and execute participation in Salesforce-sponsored events, including Dreamforce, Salesforce World Tours, industry trade shows, and virtual summits.
• Organize webinars, executive roundtables, and regional Salesforce user group meetups to establish thought leadership and drive engagement.
• Manage relationships with Salesforce Partner Marketing teams, co-branded assets, and partner enablement programs.

4. Performance Analytics & Optimization:

• Track marketing KPIs (content engagement metrics, social media growth, brand awareness indicators) using Salesforce CRM, Google Analytics, and Tableau.
• Optimize content distribution strategies to maximize reach and engagement across channels.
• Conduct competitive analysis and customer insights research to refine messaging and campaign effectiveness.
• Provide monthly reporting on content performance and brand visibility metrics.

Required Qualifications

• 5-7 years of B2B marketing experience in technology consulting, SaaS, or Salesforce services.
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Hands on experience with creating and leveraging Video marketing.
• Proven ability to develop and execute content strategies that drive measurable brand growth.
• Hands-on experience with marketing automation platforms.
• Strong understanding of the Salesforce partner ecosystem, consulting services,
• Excellent copywriting and storytelling skills for content marketing and thought leadership.
• Proficiency with Google Analytics, Salesforce dashboards, content management systems, and social media platforms.