Performance Marketing Lead

As a Performance Marketing Lead, you will be at the forefront of our paid search initiatives, driving strategic execution and team leadership. You will manage a team of three specialists, optimizing processes and ensuring our campaigns achieve superior results. Your expertise in performance marketing, cross-functional collaboration, and data-driven decision-making will be key to meeting business objectives and enhancing efficiency. 💡 Experience with Amazon Ads is a plus but NOT required! We will provide training from scratch for those with strong paid search experience on other platforms.

Responsibilities

• Lead and manage a team of performance marketing specialists, providing mentorship and support to help them develop their technical and professional skills
• Oversee and optimize advertising platforms such as Amazon Ads, Google Ads, and others to ensure maximum performance and alignment with key business KPIs
• Develop and execute paid search strategies, ensuring data-driven decision-making and continual optimization of campaigns
• Work autonomously to deliver key performance goals, ensuring seamless execution of paid search initiative
• Foster cross-funcstional collaboration with operations, growth, and content marketing teams to optimize landing pages and improve conversion rates
• Align paid search campaigns with business KPIs, ensuring holistic performance tracking with a focus on Margin, TACOS, Sales, and ROAS
• Drive innovation by proposing new test ideas, exploring emerging technologies, and identifying potential new partners or advertising solutions
• Optimize internal processes within the marketing department to enhance efficiency and overall effectiveness
• Ensure accurate and timely reporting on campaign performance on a daily, weekly, and monthly basis

Qualifications

• Strong hands-on experience in Paid Search marketing (Google Ads, Microsoft Advertising, or Amazon Ads)
• Proficiency in data analysis tools (Excel, Google Sheets, Tableau, Power BI, or Google Data Studio)
• Experience in presenting advertising campaign outcomes to internal stakeholders or external clients
• Analytical mindset with a strong attention to detail, able to interpret complex data and turn it into actionable insights
• Proven ability to scale advertising campaigns while maintaining efficiency and performance
• Ability to define technical requirements for analysts to automate reporting processes
• Strong organizational and leadership skills to manage multiple tasks and drive team success
• Excellent presentation and communication skills
• Fluent English proficiency

About Performance Marketing Team

The Accel Club Performance Team is a group of performance marketing experts with extensive experience in various advertising channels, business models, and industries, including e-commerce, travel, fintech, and more. We specialize in paid search, display ads, mobile app installs, affiliate marketing, and beyond, leveraging platforms such as Amazon Ads, Google Ads, Meta Ads, TikTok Ads, Walmart Ads, and others. We are committed to continuous learning and innovation, constantly refining our strategies to achieve the best results. If you are a data-driven, results-oriented marketer looking for an opportunity to make a significant impact, we would love to hear from you!