Performance Marketing Lead

As a Performance Marketing Lead, you will be at the forefront of our paid search initiatives, driving strategic execution and team leadership. You will manage a team of three specialists, optimizing processes and ensuring our campaigns achieve superior results. Your expertise in performance marketing, cross-functional collaboration, and data-driven decision-making will be key to meeting business objectives and enhancing efficiency. 💡 Experience with Amazon Ads is a plus but NOT required! We will provide training from scratch for those with strong paid search experience on other platforms.

• sLead and manage a team of performance marketing specialists, providing mentorship and support to help them develop their technical and professional skill
• sOversee and optimize advertising platforms such as Amazon Ads, Google Ads, and others to ensure maximum performance and alignment with key business KPI
• sDevelop and execute paid search strategies, ensuring data-driven decision-making and continual optimization of campaign
• sWork autonomously to deliver key performance goals, ensuring seamless execution of paid search initiative
• sFoster cross-functional collaboration with operations, growth, and content marketing teams to optimize landing pages and improve conversion rate
• sAlign paid search campaigns with business KPIs, ensuring holistic performance tracking with a focus on Margin, TACOS, Sales, and ROA
• SDrive innovation by proposing new test ideas, exploring emerging technologies, and identifying potential new partners or advertising solution
• sOptimize internal processes within the marketing department to enhance efficiency and overall effectivenes
• sEnsure accurate and timely reporting on campaign performance on a daily, weekly, and monthly basi

s
Qualificatio

• nsStrong hands-on experience in Paid Search marketing (Google Ads, Microsoft Advertising, Yandex Direct, or Amazon Ad
• s)Proficiency in data analysis tools (Excel, Google Sheets, Tableau, Power BI, or Google Data Studi
• o)Experience in presenting advertising campaign outcomes to internal stakeholders or external clien
• tsAnalytical mindset with a strong attention to detail, able to interpret complex data and turn it into actionable insigh
• tsProven ability to scale advertising campaigns while maintaining efficiency and performan
• ceAbility to define technical requirements for analysts to automate reporting process
• esStrong organizational and leadership skills to manage multiple tasks and drive team succe
• ssExcellent presentation and communication skil
• lsFluent English proficien

cy