Location: Remote
Role: Growth Marketing – Lifecycle & Automation
Compensation: $150k-$200k/yr+ benefits
Our client — one of the world’s most influential newsletters — reaches over 6 million professionals and tech enthusiasts each month. Known for its sharp, highly curated coverage of emerging trends and breakthrough innovations, it’s the go-to daily read for anyone looking to stay ahead in technology.
They’re now looking for a Growth Marketer specializing in Lifecycle & Automation to own and scale their marketing automation engine. This is a high-impact role where you’ll design lifecycle journeys, build scalable email programs, and partner cross-functionally to drive measurable growth and engagement.
What You’ll Do
- Build, execute, and scale the company’s marketing automation framework.
- Convert prospects into customers through effective lifecycle journeys and targeted campaigns.
- Design outbound sequences, audience segmentation, and deployment schedules.
- Collaborate with Sales, Marketing, and RevOps to develop scalable campaigns that drive revenue.
- Build and automate lifecycle email programs that nurture inbound leads on behalf of the sales team.
- Execute quarterly engagement programs tailored by product, persona, or use case.
- Create and optimize email sequences in Amplemarket, ensuring workflows and fields are set up correctly.
- Maintain clean, high-quality marketing databases.
- Partner with RevOps on reporting, data accuracy, and system optimization.
- Continuously test, measure, and refine campaigns to maximize performance.
What We’re Looking For
- 3+ years of experience in lifecycle, growth, or marketing automation within B2B SaaS, Media, or Tech.
- Proven expertise in email marketing and copywriting.
- Hands-on experience with marketing automation tools (HubSpot preferred).
- Strong understanding of lead nurturing, segmentation, and personalization strategies.
- Familiarity with sales engagement platforms (Amplemarket, Outreach, Salesloft).
- Experience leveraging AI to scale automation and personalization efforts.
- Analytical mindset with the ability to measure and interpret performance data.