Marketing Manager, Demand Generation & Content Operations

About Abridge

Abridge was founded in 2018 with the mission of powering deeper understanding in healthcare. Our AI-powered platform was purpose-built for medical conversations, improving clinical documentation efficiencies while enabling clinicians to focus on what matters most—their patients.

Our enterprise-grade technology transforms patient-clinician conversations into structured clinical notes in real-time, with deep EMR integrations. Powered by Linked Evidence and our purpose-built, auditable AI, we are the only company that maps AI-generated summaries to ground truth, helping providers quickly trust and verify the output. As pioneers in generative AI for healthcare, we are setting the industry standards for the responsible deployment of AI across health systems.

We are a growing team of practicing MDs, AI scientists, PhDs, creatives, technologists, and engineers working together to empower people and make care make more sense. We have offices located in the SoHo neighborhood of New York, the Mission District in San Francisco, and Lawrenceville in Pittsburgh.

Marketing Manager, Demand Generation & Content Operations

The Role

We are looking for a highly organized and execution-focused Marketing Manager, Demand Generation & Content Operations to help scale Abridge’s go-to-market efforts. In this role, you’ll drive awareness, pipeline, and customer engagement by running efficient content operations and executing multi-channel campaigns. From outbound programs featuring whitepapers and blogs to webinars and newsletters, you’ll play a key role in delivering impactful marketing that resonates with healthcare decision-makers.

The ideal candidate thrives in fast-paced environments, is detail-oriented, and brings a strong operational mindset to multi-channel marketing.

What You’ll Do

Campaign Execution & Content Operations

• Execute multi-channel demand generation campaigns—including webinars, newsletters, and targeted outreach—across both new logo and expansion programs.
• Own content and campaign operations: manage timelines, coordinate stakeholders, and ensure timely delivery of assets across marketing channels.
• Maintain and organize a content library for demand gen and enablement, ensuring messaging and assets are current and aligned to key personas.
• Partner closely with the content, creative, and customer teams to streamline workflows and ensure campaigns are launched cleanly and effectively.

ABM & Targeted Outreach Support

• Assist in executing ABM-style campaigns focused on high-value accounts and specific buyer personas.
• Coordinate with sales and CRM teams to support targeted outreach, including the creation of templated content and assets tailored to specific segments.
• Support outbound and lifecycle marketing efforts by managing the operational side of delivery, segmentation, and reporting.

Event & Partner Campaign Enablement

• Support the events team with demand gen initiatives tied to webinars, partner events, and conferences—helping drive attendance and follow-up engagement.
• Ensure campaign components around events (emails, landing pages, content offers) are built, tested, and deployed effectively.

Analytics & Optimization

• Track performance of campaigns and content using internal dashboards and collaborate on reporting to surface actionable insights.
• Set clear KPIs for key initiatives, helping guide testing and optimization strategies across channels.
• Run lightweight A/B testing to improve open rates, CTRs, and content engagement.

What You’ll Bring

• 4–6 years of experience in B2B marketing, with a focus on campaign execution, content operations, or demand generation.
• Experience supporting multi-channel campaigns across email, digital, and events.
• Familiarity with ABM-style programs and working with sales and CRM teams to align messaging to personas.
• Strong organizational and project management skills; comfort managing timelines and stakeholders.
• Experience using marketing automation and CRM tools eg, Hubspot & Salesforce
• A detail-oriented, collaborative, and self-directed approach to getting things done in a fast-moving environment.

Why work at Abridge?

At Abridge, we’re driven by our mission to bring understanding and follow-through to every medical conversation. Our culture is founded on doing things the “inverse” way in a legacy system—focusing on patients, instead of the system; focusing on outcomes, instead of billing; and focusing on the end-user experience, instead of a hospital administrator's mandate.

Abridgers are engineers, scientists, designers, and health policy experts from a diverse set of backgrounds—an experiment in alchemy that helps us transform an industry dominated by EHRs and enterprise into a consumer-driven experience, one recording at a time. We believe in strong ideas, loosely held, and place a high premium on a growth mindset. We push each other to grow and expose each other to the latest in our respective fields. Whether it’s holding a PhD-level deep dive into understanding fairness and underlying bias in machine learning models, debating the merits of a Scandinavian design philosophy in our UI/UX, or writing responses for Medicare rules to influence U.S. health policy, we prioritize sharing our findings across the team and helping each other be successful.

How we take care of Abridgers:

• Generous Time Off: 13 paid holidays, flexible PTO for salaried employees, and accrued time off for hourly employees.
• Comprehensive Health Plans: Medical, Dental, and Vision plans for all full-time employees. Abridge covers 100% of the premium for you and 75% for dependents. If you choose a HSA-eligible plan, Abridge also makes monthly contributions to your HSA.
• Paid Parental Leave: 16 weeks paid parental leave for all full-time employees.
• 401k and Matching: Contribution matching to help invest in your future.
• Pre-tax Benefits: Access to Flexible Spending Accounts (FSA) and Commuter Benefits.
• Learning and Development Budget: Yearly contributions for coaching, courses, workshops, conferences, and more.
• Sabbatical Leave: 30 days of paid Sabbatical Leave after 5 years of employment.
• Compensation and Equity: Competitive compensation and equity grants for full time employees.
• ... and much more!

Diversity & Inclusion

Abridge is an equal opportunity employer. Diversity and inclusion is at the core of what we do. We actively welcome applicants from all backgrounds (including but not limited to race, gender, educational background, and sexual orientation).

Staying safe - Protect yourself from recruitment fraud

We are aware of individuals and entities fraudulently representing themselves as Abridge recruiters and/or hiring managers. Abridge will never ask for financial information or payment, or for personal information such as bank account number or social security number during the job application or interview process. Any emails from the Abridge recruiting team will come from an @abridge.com email address. You can learn more about how to protect yourself from these types of fraud by referring to this article. Please exercise caution and cease communications if something feels suspicious about your interactions.

Compensation Range: $120K - $135K