Content Marketing Manager (F/M/X)

About us

At ablefy, we believe that passion can turn into a career for anyone! With our cloud-based SaaS platform solution, ablefy.io, we offer an easy and efficient way for everyone to create and sell digital products and online courses. More than 70,000 entrepreneurs have already placed their trust in our expertise!

Our story began in 2015, and for the first five years, we grew organically, becoming a profitable company with a team of around 60 employees. Then, in September 2021, we raised $38 million in series A funding led by Target Global, with participation from Partech Ventures and Avid Ventures. Since then, we've doubled in size!

Since then, our company size, products, features, and services have doubled and we have become Germany's No. 1 platform for coaches, consultants, speakers, and service providers. We continue to grow to this day – that's why we're looking for you.

Our core values are crucial to our success

• As One Tribe
• Customer-Obsessed
• Be Curious & Drive Change

Description

We are looking for a talented, German-speaking Content Marketing Manager to contribute to our content marketing strategies including working with the social media management team, blogs and lead generation. Our ideal candidate is a creative marketing professional, preferably with a writing background. You should be able to develop engaging content to attract and retain our target customers. For this position, it’s also essential to be up-to-date with new technologies and marketing trends. Ultimately, you should be able to expand our company’s digital footprint and brand awareness.

Responsibilities

• Collaborate with design and writing teams to produce high-quality marketing content that drives conversion.
• Optimise content considering SEO and Google Analytics.
• Track content performance metrics, such as website traffic, engagement rates, lead generation, and conversion rates and prepare reports.
• Design a comprehensive content marketing strategy aligned with business goals.
• Identify target audiences and understand their needs, preferences, and behaviors and develop target group-specific content strategies as well as editorial planning.
• You create landing pages, online courses, newsletters, social media posts, blog posts and case studies about customers from our ablefy community.
• You develop and implement your own content ideas for different media formats.

Requirements

• You have business-level German to create content for our mostly German-speaking clientele and fluent English, our internal working language.
• You have 3+ years of experience in content marketing, copywriting and online editing preferably in a SaaS and startup environment.
• You hold a university degree ideally in communications and media or online marketing or equivalent working experience.
• You are experienced in creating marketing funnels
• You are experienced in working with content management systems, editors and page builders and have a basic knowledge of HTML.
• You are very communicative and love to develop and implement your own ideas.
• You are characterised by an entrepreneurial and strategic way of thinking.

Benefits

• Paid Time Off - 30 vacation days.
• Personal Training & Development budget of 1500€.
• Responsibility and trust from day 1.
• Individual coaching and further training to support you in your development.
• A free BVG ticket.
• Employee discounts at numerous companies (e.g. at the gym or in online stores).
• Pension Program with company match.
• A Culture of equity and Inclusion where you are appreciated for the person you are.