Able Digital is a thriving Salesforce Consulting company with 18 years of experience. We have ambitious growth goals and are on track to contribute significantly to reaching $50 million in revenue within the next few years. We are seeking a dynamic and experienced Marketing Analyst to join our team and play a crucial role in driving our growth.

Responsibilities:

1. Lead Generation Strategy & Execution:

Oversee and optimize Able Digital's Go-To-Market (GTM) strategies for lead generation, including:
Collaborate with the Sales Development Rep (SDR) to identify potential customers through outbound prospecting solutions and conduct targeted outreach campaigns.
Identify market segments and develop targeted cold email campaigns.
Partner with the SDR to refine cold outreach strategies via email to relevant possible customers for Able.Digital solutions.
Facilitate cross-pollination between Able.Digital Sales Implementation /Team Jobs and Able Talent Staffing Jobs to maximize lead generation opportunities.

2. Marketing Automation & Analytics:

Utilize Instantly.AI (marketing automation platform) to design, implement, and manage lead nurturing campaigns.
Analyze marketing campaign performance data to identify areas for improvement and optimize lead generation efforts.
Work with the Sales Development Rep to refine targeting and messaging for maximum lead qualification.

3. Content Marketing & Brand Management:

Collaborate with internal teams to ensure consistent brand messaging across all marketing channels.

Tech Stack:

You will be proficient in using the following tools:

Instantly.AI (Outbound Marketing Automation)
Clay (Marketing Automation/Prospecting/Enrichment)
Apollo (prospecting)
LinkedIn Sales Navigator (prospecting)
Google Suite

Qualifications:

Minimum 2-4 years of experience in B2B marketing, preferably within the IT industry.
Proven track record of success in developing and executing lead generation strategies.
Strong understanding of marketing automation tools and data analysis techniques.
Excellent written and verbal communication skills.
Self-starter, ability to work independently and as part of a team.

Collaboration:

You will work closely with the Sales, Marketing and Customer Success teams to ensure a seamless lead generation and sales process.