Performance Marketing Director

Company : ABC Nova Scotia

It's fun to work in a company where people truly BELIEVE in what they're doing!

_We're committed to bringing passion and customer focus to the business.

_Job Description

INTRODUCTION

We are looking for a dynamic and results-oriented Performance Marketing Director with experience driving paid media strategy across external platforms. You will also play a key role in driving MQL volume and maximising return on ad spend (ROAS) through creative, data-driven and proven paid advertising strategies.

This is an exciting opportunity for a marketing professional to take ownership of the strategy and budget for multi-channel paid media campaigns at ABC Fitness. You will be responsible for driving growth across our key markets globally.

WHAT YOU’LL DO:

• Lead the strategic vision and direction for paid media programs across platforms as well as design, execute, and optimize ROI focused paid advertising campaigns across platforms such as Google, Meta, LinkedIn, and others to drive MQLs
• Own the global paid media strategy and associated multi-channel budget, ensuring spend aligns with business priorities and delivers optimal ROI
• Create and manage trial campaigns, ensuring effective targeting and engagement to convert leads into paying customers
• Define KPI’s that connect media performance to revenue outcomes, using insights to influence pipeline acceleration and growth strategy
• Analyze campaign performance data and MQL conversion metrics to optimize strategies and improve ROI
• Collaborate with the marketing team to develop compelling ad creatives and landing pages that enhance lead generation efforts
• Oversee A/B testing on ad creatives, targeting, and landing pages to refine campaigns and improve lead quality
• Monitor industry trends and competitor activities to identify opportunities for campaign enhancement
• Compile, analyze and share weekly performance reporting, providing monthly and quarterly strategy updates
• Provide regular reports and insights on MQL generation, and overall lead funnel health
• Act as a strategic partner working closely with sales and product teams to align digital media efforts with business objectives and customer needs
• Serve as a subject matter expert and thought leader in performance marketing, identifying emerging trends and bringing innovative practices to the team.

WHAT YOU’LL NEED:

• Bachelor’s degree in Marketing, Business, or related field. (preferred)
• 15+ years of hands-on experience influencing pipeline from paid channels
• Leadership: 3+ years overseeing the work of others
• Strong understanding of audience targeting not limited to, demographics and behaviors.
• Proven experience in managing paid advertising campaigns with a focus on lead generation and MQLs.
• Strong understanding of trial campaigns and the customer acquisition process.
• Excellent analytical skills with proficiency in data analysis and campaign optimization tools to enhance ad performance.
• Familiarity with digital marketing platforms and tools (e.g., Google Analytics, HubSpot, Marketo, etc.).
• Excellent communication and collaboration skills.
• Ability to adapt to a fast-paced environment and manage multiple projects simultaneously.
• Able to work both independently and collaboratively with stakeholders with minimal oversight or direction

WHAT’S IN IT FOR YOU:

• Purpose led company with a Values focused culture – Best Life, One Team, Growth Mindset
• Time Off – with our open PTO policy, we offer flexibility in how and when you take PTO!
• Days of Disconnect – once a quarter, we take a collective breather and enjoy a day off together around the globe. #oneteam
• Parental & Pawternity Leave – we offer leave for when your family grows by two feet or four paws!
• Best Life Perk – we are committed to meeting you wherever you are in your fitness journey with a quarterly reimbursement
• Discounts – access to discounts with our partners, such as Dell, Microsoft & many more.
• Medical/Dental/Vision coverage
• EAP – we get you help when you need it. Period.
• Calm App +4 – enjoy tranquility with a Calm App subscription for you and up to 4 dependents over the age of 16
• And more! – so many benefits we couldn’t even fit them all here!

_Please note that the salary information shown below is a general guideline only and based on employees in Canada and may be different in other countries. Salaries are based upon candidate experience, qualifications, and location, as well as market and business considerations. Our pay range for Canada based candidates for this position is $155,000-$170,000 CAD annually. Your recruiter can share more about the specific salary range for the job location during the hiring process. Also, certain positions are eligible for additional forms of compensation, such as bonuses and commissions.

_We’re committed to diversity and passion, and encourage you to apply, even if you don’t demonstrate all the listed skillsets!

ABC’S COMMITMENT TO DIVERSITY, EQUALITY, BELONGING AND INCLUSION:

ABC is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We are intentional about creating an environment where employees, our clients and other stakeholders feel valued and inspired to reach their full potential and make authentic connections. We foster a workplace culture that embraces each person’s diversity, including the extent to which they are similar or different. ABC leaders believe that an equitable and inclusive culture is not only the right thing to do, it is a business imperative. Read more about our commitment to diversity, equality, belonging and inclusion at abcfitness.com

ABOUT ABC:

ABC Fitness (abcfitness.com) is the premier provider of software and related services for the fitness industry and has built a reputation for excellence in support for clubs and their members. ABC is the trusted provider to boost performance and create a total fitness experience for over 41 million members of clubs of all sizes whether a multi-location chain, franchise or an independent gym.

_If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

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