Brand & Creative Designer

Remote — United States

About Aalto

Aalto is a healthcare startup rethinking what clear aligner treatment should look and feel like.

We bring together local dentists, specialist orthodontists and smart remote monitoring to deliver orthodontic care designed around how people actually live — fewer unnecessary appointments, clearer treatment, and specialist involvement without the traditional song and dance.

We’re building Aalto to feel more like the best modern consumer brands than traditional dentistry: credible without being clinical, premium without being inaccessible, and confident without shouting.

We’re still early, growing quickly, and building a lot.

That means this role has genuine creative ownership. You won’t be stepping into a finished visual system and simply producing assets — you’ll help shape how Aalto looks, communicates and tells stories as we grow.

Who you are

We’re looking for an exceptional visual storyteller and hands-on designer who can bring together brand craft and performance creative.

You should be obsessive about design details, but equally interested in the idea behind the design.

You understand that great creative isn’t just about making something beautiful. It’s about finding the human insight, creating a strong hook, knowing how a story should unfold, and turning it into something people actually want to stop and engage with.

You’ll work closely with our Marketing and Growth team, turning performance learnings, customer insights and campaign priorities into creative that both strengthens the brand and performs.

You should be comfortable taking a customer review, sales objection, winning ad, product benefit or loose creative thought and turning it into a compelling static, carousel, short-form video concept or campaign.

We don’t need someone who waits for a perfect brief.

We want someone who helps make the brief better.

What you'll do

• Partner with our Marketing and Growth team to help shape and evolve Aalto’s creative and visual direction across Meta, Instagram, TikTok, YouTube, web and organic social.
• Design a regular pipeline of high-quality statics, carousels, campaign assets and paid-social creative yourself.
• Turn customer insights, reviews, sales feedback and performance learnings into new creative concepts.
• Develop strong hooks, visual narratives and storyboards for short-form video.
• Take winning creative and find genuinely different ways to iterate on the underlying idea, rather than simply swapping headlines or colors.
• Work closely with Growth and Marketing to understand what’s performing, what customers are responding to, and what we should create and test next.
• Brief and art-direct editors, motion designers, photographers, creators and freelancers.
• Proactively find references, ideas, formats and collaborators that can push the work forward.
• Maintain a high level of craft across typography, composition, imagery, pacing and the small details that make great work feel great.

You won’t be expected to personally execute every specialist format. Where motion, editing, photography or production expertise is needed, you’ll help shape the idea and direct the right collaborators.

What we're looking for

• A strong portfolio showing your own hands-on design and art-direction work.
• Exceptional taste in typography, layout, composition and contemporary visual design.
• Strong visual storytelling and conceptual thinking.
• Experience creating digital, social or performance creative.
• Ability to storyboard and think about creative from opening hook through to payoff.
• Strong proficiency in Figma and Adobe Creative Suite.
• An understanding of consumer behavior and how creative needs to work differently across the funnel.
• Curiosity around AI and emerging creative tools.
• The ability to take insights and performance data and translate them into new creative ideas.
• Genuine initiative — you bring ideas without waiting to be asked.
• Comfortable moving between macro and micro: from campaign concept to adjusting the spacing on a single Meta ad.

You don’t need to have held an Art Director title before. A brilliant designer with the right level of taste, storytelling ability and creative judgment could be perfect.

The setup

This is a remote role open to candidates based in the United States.

We’re open to the right person rather than a specific employment structure. We expect the relationship may begin as a freelance/contract or part-time engagement, with scope to grow into a larger ongoing role as Aalto grows.

You’ll work closely with our Australian team, so some reasonable overlap with Australian working hours will be helpful.

Compensation: $60–$85/hour, depending on experience and engagement structure.

How to apply

Send us your portfolio and a short introduction at:

luke@aalto.care

We’d particularly like to see work across paid social, consumer brands, visual storytelling, editorial design and short-form video concepts.

And choose one project from your portfolio and tell us briefly:

What was the insight?

What was the idea?

What did you personally create or direct?

No corporate cover letter required.

• Aalto is an equal opportunity employer. We welcome applicants from all backgrounds and make hiring decisions based on skills, experience and what you can bring to the work.