Lifecycle Marketing Manager

80Twenty is a boutique marketing recruitment agency that connects high-growth companies with exceptional candidates

Our client is a consumer-first sports data and betting insights platform operating across U.S. and international markets. They combine analytics, content, and product design to help users make smarter decisions — and they are building a marketing team to match that ambition. This is a company where marketing is treated as a growth driver, not a support function.

This is the most important hire on the marketing team right now, with the goal of building a lifecycle center of excellence around the person who takes this role. You will own the full user journey — from onboarding and activation through retention and win-back — and establish the programs, infrastructure, and discipline that scales with the product. The role reports to the CMO and operates as an individual contributor with meaningful ownership and direct leadership visibility.

Key Responsibilities

• Own end-to-end lifecycle marketing across the full customer journey: onboarding, activation, engagement, retention, win-back, and re-engagement
• Architect and execute automated, multi-channel campaigns across email, push notifications, SMS, and in-app messaging using platforms such as Braze or equivalent
• Build granular audience segments using user-level data, cohort behaviors, and predictive signals to deliver personalized, contextually relevant messaging
• Define trigger logic, cadence, and messaging hierarchy that drives action at every funnel stage without over-communicating to users
• Design and run rigorous A/B and multivariate experiments across copy, timing, frequency, and creative; document findings and apply learnings systematically
• Monitor retention curves, churn indicators, and engagement health metrics; identify at-risk cohorts and deploy targeted interventions to extend user lifetime
• Partner with product and engineering to align lifecycle programs with feature releases, behavioral triggers, and real-time personalization capabilities
• Own lifecycle KPI dashboards covering open rates, click rates, conversion, retention, LTV, and churn; present insights and recommendations to senior leadership

Qualifications

• 3 to 5 or more years of lifecycle, CRM, or retention marketing experience within a consumer subscription product — free-to-paid conversion experience is essential
• Proven ability to build and manage multi-channel automated lifecycle programs independently, from strategy through execution
• Hands-on proficiency with an enterprise marketing automation platform such as Braze, Iterable, Klaviyo, or Customer.io, including complex journey logic and API integrations
• Strong analytical foundation — able to interpret cohort analyses, retention data, and engagement metrics and translate them into clear program decisions
• A user-centric approach to lifecycle marketing: you design programs that deliver genuine value at each stage, not volume for its own sake
• Capable copywriter who can craft concise, channel-appropriate messaging that resonates across segments and moments
• Comfortable operating independently in a fast-moving environment and managing projects from ideation through deployment
• Experience adapting lifecycle programs for regional audiences across U.S. and international markets is a plus